If this is true it all but confirms that the Apple Watch and iPad upgrades are going to be tiny as rumoured before. Quite disappointing as I feel like those products have become quite stagnant.
Don't worry. Apple will consolidate and save on marketing costs (typical with print and billboard and tv commercials). The usual fan-mega-star marketing will remain or increase, along with web ads.
The Apple Watch is late by about 2 months. The last few years it would be released in late July or early August so we're behind. It better be a really good release - not just in battery life, and storage and features and refinements but in serious quality as well: Deeper water depth would be sick!
Personally, I'd like for the Nike+ edition to get a stainless steel case for once. This year I may forego to Nike+ Aluminum and upgrade to the Space Grey Stainless Steel model. Either way I've got my money ready ~ already sold my S4.
The Apple Watch will be at the keynote for sure. It always will be because of the link to iOS.
Indeed.
Would make sense for Apple to do a Keynote:
Apple Watch and features announced with pending launch in 1 week of keynote.
iPhone 12 full announcement ... staggered launch 15 - 30 days of keynote.
iPad and iPad Pro announcement ... pre-order and shipping 'now' and 7 days of keynote.
Apple Si-based Mac's # 1 & 2 and shipping 60 days of keynote - right on time for holiday season and for rush discounts and sales of Intel based variants of the new coming models.
Ooooh ... the Market is ready for the Apple Watch S5 models.
Potentially we may see "The Rock" get full on marketing (been waiting to see this)
~ there are a LOT of fitness athletes across the globe that heavily rely on and sport the Apple Watch for years now, would be nice for Apple to feature them in videos.
Personally speaking the S5 was a modest and weak upgrade. I expect Apple to consolidate SoC parts into an S4_b model drop the price, drop the S5 and increase battery life significantly in the S6. right now all we're seeing is a great WatchOS7 software upgrade and great improvements for existing features and components. I just have a sneaky suspicion Apple has something very big to announce. There's been NO hardware leaks at all, just speculation.