Lenovo Borrows Heavily From Apple in New S90 Smartphone Marketing Push

[Traverse]

I love how there is only one size for the phone, but they try to portray Apple's two sizes in the image with the black face.

 

[mercuryjones]

It's a rectangle folks
Get over it!

That "rectangle" goes through a lot of designs and time needed to get it to that point. If I was one of the people that worked on getting the design set, I'd be pretty pissed if another company just copied it like this and made money off of it.
I would think that you would too, but maybe you just don't care about it.

 

[ikunalz]

Considering the product design lifecycle of any smartphone - at least a year in planning and prototyping - it's not possible to copy a design so quickly.

It's not possible to copy the design of a product's promotional materials so quickly, either.

 

[The Samurai]

Couldn't resist.

 

[RightMACatU]

Lenovo's official response: Deny, deny and deny!

 

[H2SO4]

Quite sad really

Testament to apple designers though. Knowing the chief designers at lenovo took it upon themselves to put all their designs in the bin and copy someone else.

Lenovo have improved it IMHO. No sticky outy ugly camera.

But that doesn’t excuse it.

 

[Orlandoech]

Cue Android users saying that ALL "copying" is "the same," and this is NO different from any other "copying." I bet "rectangles" will be mentioned, pretending they don't think a design has ANY details other than that, and that all "rectangles" are equally alike.

And also leaping to support Android companies who copy Apple, even though copying Apple means LESS choice in the market. Doing their own unique thing? THAT would give us choice.

Complaining of the Android apologists makes you sound like an Apple apologist. While the design is near identical, the Lenovo antenna bands do look better lol.

 

[WaxedJacket]

That's pretty disgusting.

 

[OtherJesus]

Seriously dislike **** like this.

"Oh it's been in development. We don't know how to use the Internet or get leaked parts. There is no way, no way way way that we copied Apple. Did I mention no way?"

 

[mercuryjones]

Complaining of the Android apologists makes you sound like an Apple apologist. While the design is near identical, the Lenovo antenna bands do look better lol.

So basically, the antenna bands look better on the Lenovo, so it's obviously not a copy? Got it.

 

[iBug2]

Samsung should sue Lenovo for this. It's their privilege to copy Apple.

 

[Nozuka]

chinese manufacturer, what a surprise

 

[eac25]

Borrows Heavily

That's a diplomatic way of phrasing it.......

 

[maflynn]

Move over Samsung we have a new leader in cloning phone designs.

 

[Patriks7]

"external similarities" LOL @ THAT!

Image

Nothing to copy here... move along.

Hey, wait a second, let's be fair... The SIM slots are on opposite sides!

 

[shanson27]

iPhone 6 display - Apple keynote

Lenovo, official image - display

 

[dsaeyop]

The Chinese text under S90 says "more beautiful than beautiful." Apple's: "bigger than bigger."

 

[Michaelgtrusa]

Lenovo, the epitome of chinese innovation and creativity

With you here. They/steal their tech because he cannot innovate.

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Samsung should sue Apple for not suing Lenovo over this.

Samsung is seen by Apple as the bigger threat? When who steals western tech the most?

 

[lazyrighteye]

Wow. That's just... wow.

While I agree that Lenovo couldn't have developed Sissy between the time Apple announced the iPhone 6 & 6 Plus and now, they could have sourced the leaked specs for this summer. That, or they had insider info on what Apple had in the works. Either way, Sissy is not a coincidence in any way, shape or form. Nope. The distinguishing characteristics of the products are nearly identical (even down to Music and Phone icons).

Mimicry is one thing. Profiting via mimicry is the complete opposite. It's stealing. Which is a crime. That if proven to be the case here, is (hopefully) punishable by law.

 

[Michaelgtrusa]

Chinese has not problem of copying/stealing from the outside world. If you see their advertising in China, it's one big rip off of each other. They see nothing wrong with it. And that's the problem.

Look again at what china is really doing. No one should be blinded by what they see inside communist china. china has been stealing western tech for decades.

 

[Orlandoech]

chinese manufacturer, what a surprise

You sound racist...

 

[the-msa]

Why? They could have copied a prettier phone like the one m8 or a thinner one like the noir z6/elife s5.5. The iPhone 6 is neither.

 

[aloyouis]

Hard to believe that we won't see a penalty or restriction of trade placed on Lenovo here in the US on their VERY profitable PC biz. Hopefully soon.

 

[Romy90210]

Why? They could have copied a prettier phone like the one m8 or a thinner one like the noir z6/elife s5.5. The iPhone 6 is neither.

The M8 is not selling like hot cakes.... Lenovo is smarter than that...

 

[Will do good]

Look again at what china is really doing. No one should be blinded by what they see inside communist china. china has been stealing western tech for decades.

I agree, but what can we do about it? It's part of their business culture.

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It's a rectangle folks
Get over it!

And that's why you don't run a business or a successful business. You don't get it.

IT"S NOT OK TO STEAL!