There’s this faux perception on this forum that if you do a good, best-in-class, outstanding, revolutionary or otherwise killer product you automatically will be successful as a business. Things are much more complex than that thou.
Even if you sell massive amounts of a product and gain sizable market share, you can still be bleeding money and not be viable.
This is not about LG not innovating, not doing great phones and quality builds, I would say it has nothing to do with sells being low even, or not marketing properly.
The premium bracket of smartphones is cornered with Apple taking in 80-90% of the profits of the whole worldwide smartphone business and the rest 20-10% left to scramble by a myriad of manufacturers on all price brackets, from $50-80 USD borderline dumb android phones all the way up to $2K foldables.
Think about this for a second. Then, include all the emerging value-oriented Chinese manufaturers into the equation and you’ll see how even Samsung might be in trouble going forward.
Apple’s share of the smartphone market profits is over four times larger than Samsung, its closest competitor, and most of the Chinese smartphone companies operate at a breakeven level.
www.forbes.com