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Live Coverage of Apple's 'Let Us Loop You In' iPhone SE and 9.7" iPad Pro Event
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The margins are better on watch bands and re-done products. No need for any development, re-size it and the people will buy. Happy I didn't waste even a minute listening to this thing live.
Yeah, I also got an urge to recycle all my Apple stuff before the event was over...
Now if they introduced Liam in rose gold, I'm sure the store would crash by now... Pixar meets real life. I'd love one, not sure for what but it was COOL (unlike everything else really).
Dream on.
The pro is the new air. There will be no air 3.
what features should apple introduce with an air 3?
And why should the new air lack the pro features?
Me too I'm getting the 128 gb as soon as it hits storesOH YES! Rose Gold iPad!!I've been waiting for this day
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Apple's "Let Us Loop You In" event kicks off at 10:00 AM Pacific Time today, and we're expecting to see several product announcements including a new 4-inch "iPhone SE," an updated 9.7-inch iPad perhaps branded as an "iPad Pro," and a few updates for the Apple Watch line, although upgrades to the watch itself will not be coming today.
We're also expecting to see a full set of operating system upgrades today, as Apple has been beta testing iOS 9.3, OS X 10.11.4, tvOS 9.2, and watchOS 2.2 for several months now. Today's event is being held at the Town Hall auditorium on Apple's headquarters campus in Cupertino.
Apple is providing a live video stream on its website and via Apple TV.
In addition to Apple's video stream, we will be updating this article with live blog coverage and issuing Twitter updates through our @MacRumorsLive account as the keynote unfolds. Highlights from the event and separate news stories regarding today's announcements will go out through our @MacRumors account.
Sign up for our newsletter to keep up with Apple news and rumors.
Apple's online stores around the world are currently down in advance of the event.
Archive of Live Updates in Reverse Chronological Order
Click here to read rest of article...
Article Link: Live Coverage of Apple's 'Let Us Loop You In' iPhone SE and 9.7" iPad Pro Event
[doublepost=1458589564][/doublepost]Yet another ho hum Apple event. I have been an Apple product user for a number of years and prefer their products to most of their competitors but have grown somewhat restless and dissatisfied recently with the direction the company seems to be going. The only really, completely new product Apple has released since the iPad in 2010 was the Apple watch which has turned out to be an overpriced luxury item that most people who have an iPhone (or any smart phone) can do without plus you need an iPhone for the thing to work and sales have reportedly been decidedly underwhelming. Today they introduce a smaller iPhone---Back to the Future anyone? Not exactly an earth shaking announcement. And does Apple really think a smaller iPad Pro is going to significantly increase drooping iPad sales? I own two iPads--one my wife sometimes uses and a Mini for myself so don't get me wrong--I think it is a useful device but for most people who have a smart phone and some kind of computer an iPad is just not necessary and most people who already have an iPad that works fine are not going to buy a new one. The iOS point release is certainly worthwhile but those of us who use MacBook Pros every day to get work done and other things that require more power or things that are just much easier to do on a laptop are wondering when Macs are going to get a major upgrade--was very much hoping the rumors about a new MacBook Pro with a Skylake processor would turn out to be true---but alas, it was not to be. I certainly understand why Apple devotes so many resources to their iOS devices since the iPhone alone accounts for about 70% of the companies profit but the Mac has been neglected for a long time and the Mac App Store remains a complete mess---most third party developers won't go near it anymore--thank goodness one can still purchase Mac Apps independent of the store. As far as the Apple TV goes, we--and most of the people we know--have a "smart" TV that comes with all of the streaming services available on the Apple TV BUILT IN; no need to buy another device, you just sign in once to the services you subscribe to and that's it--no need to sign in again as long as you own the TV. Or if you have a TiVo you can do the same whether you have a smart TV or not. Of course the only streaming service that is not built into a TV is iTunes. Why is that? Because Apple wants you to fork over $150 bucks or more for their device in order to watch movies you have purchased on iTunes on your television unlike say Amazon who don't care if you use their device to stream movies and TV shows to your television. So first you have to pay Apple for any movie you want to see, then you have to pay Apple AGAIN in order to watch the movie on your TV. Sure, you can attach your computer or iPad to an HDMI port on your TV and watch iTunes movies but it would be much easier if Apple would do what nearly all the other streaming providers have done and allow iTunes to be built in to new televisions.
Apple's "Let Us Loop You In" event kicks off at 10:00 AM Pacific Time today, and we're expecting to see several product announcements including a new 4-inch "iPhone SE," an updated 9.7-inch iPad perhaps branded as an "iPad Pro," and a few updates for the Apple Watch line, although upgrades to the watch itself will not be coming today.
We're also expecting to see a full set of operating system upgrades today, as Apple has been beta testing iOS 9.3, OS X 10.11.4, tvOS 9.2, and watchOS 2.2 for several months now. Today's event is being held at the Town Hall auditorium on Apple's headquarters campus in Cupertino.
Apple is providing a live video stream on its website and via Apple TV.
In addition to Apple's video stream, we will be updating this article with live blog coverage and issuing Twitter updates through our @MacRumorsLive account as the keynote unfolds. Highlights from the event and separate news stories regarding today's announcements will go out through our @MacRumors account.
Sign up for our newsletter to keep up with Apple news and rumors.
Apple's online stores around the world are currently down in advance of the event.
Archive of Live Updates in Reverse Chronological Order
Click here to read rest of article...
Article Link: Live Coverage of Apple's 'Let Us Loop You In' iPhone SE and 9.7" iPad Pro Event
so then who exactly is making premium small phones that would compete against the iphone 5se then?
my point was that the iphone 5se has essentially no competition at that size and it appears to be a solid device
It was a side note in this event. They even explained the camera again to lenghten the presentation about the ipad...
So for Apple innovation is now changing the size of the iOS devices... And put finally some more memory into them. Way to go Apple. I miss SJ...
Oh yeah. Thank you apple. Let's praise them for their efforts. We are soo lucky, we are the chosen ones.
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But you missed out on all the funny comments here at the same time. I had a good laugh.
You should have done better off-the-cuff conversion, idiot. As your future self I can tell you that you won't be buying this for $884 taxes in.
Looking at the camera, screen, and recording capabilities, the 9.7" iPad Pro really destroys its bigger brother. Wow. For what I use them for, a 256GB version could be my last iPad. Unless they do something crazy, like completely remove all (most) bezels - or years down the line iOS or whatever OS they're on grinding it to a halt due to processing requirements.
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6S camera, in a device thinner than the iPhone... no surprise it was going to protrude
Too me, now the must have item in their lines is the macbook pro........ iPhone is actually the first thing that I think I can let it go and replace with some other phones that can make phone calls and let me tether. to be honest, music I only listen to spotify now, occasionally photos i don;t see why I am paying 200 bucks more for a "better" iPhone camera. Most people I know sharing their photos somewhere else. -- point is there is really nothing that other phone cannot do or cannot as do as close anymore.... Only thing holds me back is the FaceTime audio for the international calls..... Maybe i will get the SE for a while.
And you can see w/o Steve Jobs, what a difference it can all make....
And you can see w/o Steve Jobs, what a difference it can all make....
What? A pointlessly designed curved phone with an OS that becomes insecure after 18 months? No thanks.
The iPhone SE is a proper phone that at least has its design principals on using it as a voice phone. Right size, reliable, fast. Apple want all those iPhone 5S owners to upgrade. Mine has been a rock for the last 24 months. I'm moving up to a iPhone 6S tomorrow. If I don't like it, I will strongly consider the SE if I can't deal with the bigger size. 3D Touch really isn't a feature that blows everyone over and may not be strong enough for me to stay on the SE.
Also, it's a clever move to solidify the iPhone 5S style as a very good business phone. I'm sure it's been very popular at the entry point.
That was actually pretty funny and memorable. This won't be memorable. I actually went ahead and did other things while watching. I never used to do that.
I actually like all the products presented. Really, there were few things presented today that I didn't want. I want some of their new watch bands. I want their health apps. I want the new smaller iPad pro. I want another Apple Watch. I'm interested in where they are going with Apple TV. I want one of the new iPhones for my kid. It means a me to be able to buy all these things from a company that is environmentally conscious.
But they are boring presenters. The speakers were very awkward and sounded uncomfortable. They need to trot out somebody with a bit more charisma or at least make these guys take a class in public speaking. Tim comes across well in interviews. He needs to bring that affability over to his presentation style more. None of these guys have Steve's instincts in putting on a good show. They need someone in their communications department that can help them do that.
And for the love of all things shiny, they need someone to get it through Tim's thick skull that no iPhone ever should have only 16 GB of storage or top out at only 64GB anymore. No. Just no... Not in 2016. 32 is a reasonable starting point.
This isn't a freaking starter phone. Maybe in China but the US users who held onto their 5's and 5s's take it seriously. That was just sad when they announced these great specs and then told us the storage. Ugh. Wish I was there in person to boo.
I don't really get exactly Why everybody saying this was the worst and most boring/underwhelming Apple Keynote ever??? And the funny thing is this is coming even from Apple fans!!
I thought it was great the Keynote especially with the new iPad Pro that was definitely the best!!
Come on we had this last time and the previous keynote before that one, please stop complaining and be more accepting and grateful guys!!!!
We are in the new era under Tim Cook(he is doing a awesome job) and stop living in the past with Steve Jobs!!!
I thought it was great the Keynote especially with the new iPad Pro that was definitely the best!!
Come on we had this last time and the previous keynote before that one, please stop complaining and be more accepting and grateful guys!!!!
We are in the new era under Tim Cook(he is doing a awesome job) and stop living in the past with Steve Jobs!!!