What's especially sad is that Apple still has the brain trust in place to keep the magic alive. They have the cash reserves to do any kind of R&D. There is no reason Apple couldn't have amazing products that would leave everyone else in the dust.
But they have an idiot at the helm who only seems to care about maximizing short term profits and margins with no concern about the future. Apple is the most valuable brand in the world, the name alone is worth hundred of billions of dollars. And little Timmy just wants to convert that brand value into a pile of cash. When he's done, he'll have returned the hundreds of billions to shareholders in cash and the Apple name will be nothing but a sad joke that means last decade's tech at outrageous prices.
It's just frustrating to see it happen to Apple when it's so unnecessary. Timmy is destroying everything that makes Apple great, but he's making a lot of short term cash in the process so people call him a great CEO.
As I noted up-thread, even Jobs wasn't introducing game-changing new product lines and innovations at every one of these presentations. The vast majority of these things are always about tweaks, refinements and incremental improvements. You can count on the fingers of one hand the number of times Jobs went onstage and presented something that represented a huge innovation. Even when he did, that fact often wasn't recognized at the time, at least not by peanut galleries like this. On the other hand, he was particularly talented at getting people excited about the incremental updates. He was an unparalleled salesman.
Tim Cook is absolutely different that Steve Jobs, but he's the person Jobs hand-picked as his successor. Cook's worst enemy here is
the ghost of the rose-colored memory of Steve Jobs. The sort of refinements announced yesterday are par for the course under both (the real) Jobs and Cook. They upgrade, refine, and make adjustments to meet the competition head-on in the short term, yes, but they're also playing the long game to get ready for whatever's coming out of the pipeline in the future. They've always been tight-lipped about what they're doing for the long game, and just because you didn't get to hear much about that yesterday doesn't mean it isn't being played.
One long game under Cook that was briefly referenced yesterday is encryption and device security. While other devices are considerably more vulnerable, Cook has been positioning iOS and iPhones as the place to go to keep your data secure. So if there was any subdued tone to Cook's presentation, you should remember that he is actually a human being, and while preparing for this, he was also preparing for the (now cancelled/postponed) hearing that was scheduled for today. At that hearing, the FBI was going to seek to require Apple to take actions that, if carried out, would significantly undermine that long game of positioning the iPhone as the most secure handheld device. If you were in Cook's shoes, you'd probably have had to work hard to seem upbeat at just that moment, too.