Why????
They did well.
If you think you can do better.....
One does not need to be a chef to judge an omlette.
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I have to admit: I'm a little disappointed. In the last years I used a MBP Mid 2014, but now I need a new desktop computer and a monitor. I also have to get a new mouse and keyboard, since I do not have anything lying around.
If I add up all prices now, I end up with a ludicrous sum:
(a) Mac mini 3.2 Ghz i7, 8 GB Ram, 512 GB SSD = 1489 Euro;
(b) An update kit for more memory (32 GB 2666 MHz DDR4 (2 x 16 GB)) = approx. 260 Euro (I would sell the other 8 GB);
(c) LG Ultra Fine 5k Display = 1399 Euro (currently only available in 6-8 weeks)
(d) Apple Magic Keyboard with number pad = 149 Euro
(e) Apple Magic Trackpad 2 = 149 Euro.
In total everything costs me 3446 Euro, minus about 50 Euro, if I sell the built-in RAM for 8 GB. For about 1000 Euro more I can get a refurbished iMac Pro at the Apple Store, which is much better in pretty much everything: 2 cores extra, ECC Ram (although I do not really need it), a much better graphics card, more space on an incredibly fast SSD, 10 GB Ethernet etc. etc.
All in all, the iMac Pro seems to me to be the better choice, at least if it's refurbished. I can even get new iMac Pros with the same equipment from Apple dealers for only a little more money. Sorry, Apple, but I think you really missed the point.
Well, that does miss the point of the Mini - as someone else has already commented, it was launched on two propositions:
1. There may be people who are attached to the old PC model of a box with a screen and keyboard attached.
2. While someone might be ready to pay for the system itself, they might not necessarily be able or willing to splash out on Apple-priced monitor, keyboard or memory to go with it, especially if they have their own monitor and keyboard already.
I fall into both categories. I've never liked all-in-ones. What happens to an iMac when that expensive monitor fails? You're stuck with lugging the whole thing into the MacStore, unless you want to run it with another monitor anyway. The same applies to the system board. You have a large integrated lump with two points of failure, which is a pain to get fixed.
Now looking at your pricing, nobody's making you spend €1400 on a long-delivery monitor; that's your choice, and that was the basis on which the Mini was sold. I myself have a very nice Eizo which I expect to see me through a few more machine upgrades. Similarly, nobody is forcing the Apple keyboard or trackpad on you. I'm very happy with my Filco and Superior Technologies trackball.
And as far as memory is concerned, Apple's proposition when the machine was first marketed was essentially: "Hey, if you want to pay our prices, just max out the memory when you buy and we'll do it all for you. Or you can buy the minimum spec, open it up and do the upgrade yourself." That's what I did, and I imagine many others did the same. Apple even acknowledged this themselves, when they put the hatch on the base of the 2010 model, rather than making us pry the case open with a putty knife. Why do you suppose there was so much anger about the later models becoming less and less accessible, with all those odd shaped screws, etc? (Oh - and, of course, the reduced performance.) Apple does seem to have listened. They've now restored the hatch. You seriously imagine that they don't expect people to use it? Pity they dropped the ball on the SSD, but you can't have it all. And actually - time will tell just how hard it is to replace it. Wait for the youtube videos ...