You mean the Steve Jobs who introduced the hockey puck mouse, and G4 Cube? He made mistakes, too.
Apple got burned by the cylindrical Mac Pro. They deliberately said they were taking their time and doing actual market research when designing the new “professional” Macs, which is a change for Apple. The iMac Pro was the first step and it satisfies a need for many people. The ability to string together the new Mac Mini is another step (shades of the old XServe).
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The base iPad was updated earlier this year. It’s the entry level model. The mini apparently wasn’t popular enough, particularly since it’s too small to use with an Apple Pencil.
Apple is doing market research huh?
Of course they are. They ALWAYS have. Mistakes? Yeah, I remember the dark days of Sculley. I understand mistakes Apple has made.
The HUGE difference now is that when Apple was doing market research before, they were DRIVING the market.
Apple was INNOVATING and things like the hockey puck and the G4 Cube were REVOLUTIONARY at the time.
There is a huge difference between INNOVATING in a market space and IMITATING what is already in a market space.
Apple used to DRIVE technology so those "mistakes" you mention are part of that process.
Risk vs reward.
If Apple was risk averse at it's inception, there would be NO Apple.
The computer existed when Apple created the first Macintosh.
The MP3 player existed when Apple created the first scroll wheel'd iPod.
The cell phone existed when Apple created the first iPhone.
The tablet existed when Apple created the first iPad.
The desktop PRO computer STILL exists and the Mac Pro I'm working on was delivered to me in December, 2012.
The trouble is that modern day Apple under Tim Cook cannot deliver anything innovative in a timely fashion except revamps.
Maybe they're trying really, really hard to deliver a levitating computer with a clear, foldable, 30" touch display complete with gestures.
I don't need those features.
I need a workstation capable of producing huge trade show graphics one minute and broadcast quality 4k video the next.
It has to be expandable and upgrade able and it has to have connectivity to both newer and legacy peripherals.
Apple used to have their fingers planted squarely on the pulse of their power user. The professionals who would drop tens of thousands on systems in a big shop or the freelancer who would drop everything they could afford in a system for their home office.
Steve made mistakes, but he understood ALL market spaces and how to fill niches within them.
He even created some of those niches because he had vision.
Today's Apple seems to be pretty myopic.