Live Coverage of iPhone SDK Roadmap Event

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Original poster
Apr 12, 2001
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Apple is hosting a media event today to outline the iPhone Software Development Kit (SDK) and "some exciting new enterprise features". There have been a collection of rumors suggesting that Apple may not be able to deliver the final SDK immediately. That hasn't stopped a number of companies, such as reQall (memory aid), Six Apart (blogging software), and Freeverse (sports games), from announcing their intentions to write iPhone native applications with the new SDK. Meanwhile MySpace and SlingMedia have been rumored to be early recipients of the unreleased development kit.

Live Coverage

The event kicks off today at 10am Pacific, 1pm Eastern. A running countdown is provided at the top of MacRumors.com. MacRumors is unable to provide live coverage, but will be offering SMS updates for those unable to watch live coverage. Live coverage is being provided by a number of sites (in no particular order):

Dedicated coverage links: Arstechnica, Gizmodo, Engadget, PhoneMag, Macworld, Mac Life, CNet, GadgetLab, Fortune

Update:

We will also be providing consolidated updates at the end of this article as the event unfolds.

- BBC's iPlayer site now has a "Beta BBC iPlayer for iPhone" badge when navigated to with an iPhone (screenshot). Coincidentally appeared on the day of the SDK roadmap. Content is not yet playable on the iPhone.

- Gizmodo spots Adobe, AOL, Orange, Gizmodo, J Crew, Disney employees at the event. PhoneMag spots Microsoft and Adobe employees.
- Steve Jobs opens with some stats on the iPhone: 71% of Mobile browser usage is on the iPhone. 28% marketshare of U.S. Smartphones. "So for the first time, you really do have the Internet in your pocket."
- Phil Schiller talks about the iPhone in enterprise and gives some examples: Genentech has 1000s of iPhones deployed. "The iPhone is a watershed event in mobile computing for corporations". Stanford has 100s of iPhones deployed.
- Next iPhone update to include: Push Email, Push Calendar, Push Contacts, Global Address List, Cisco VPN, WPA2/ 802.1x, Security Policies, Device Config, Remote Wipe.
- Apple has licensed ActiveSync from Microsoft and will be incorporating native ActiveSync and Exchange support into the iPhone's existing apps (mail, cal, contacts)
- SDK: Apple is releasing the same APIs and Tools that they use to develop iPhone applications. iPhone Emulator for OS X to help developers. Robust API with support for Animation, 3d, Camera, Networking, File Access, Audio Recording.
- Demo App written in 2 days shown: Touch FX. OpenGL distortion effects on photo with touch, pinch, expand. Shaking iPhone undos changes.
- Demo app that took 2 weeks: Touch Fighter, space shooter using OpenGL (3d anim) and OpenAL (audio). Touch to shoot, tilt to steer.
- EA demos an iPhone version of Spore.
- More app demos: Salesforce.com. AOL native AIM (instant messaging), Epocrates drug reference app. SEGA's SuperMonkeyBall.
- Native iPhone apps will be distributed through the iTunes App Store, with wireless downloads. Developers pick the price, and get 70% of revenue. No other fees. Paid out to developers monthly.
- SDK is free to download today. To publish apps, however, there is a $99 developer fee.
- iFund - $100 million fund venture capiltal for iPhone development. (? detail still spotty))

Additional iPhone news/details to be posted on our iPhone Blog at http://www.macrumors.com/iphone/.

Article Link: Live Coverage of iPhone SDK Roadmap Event
 

crackermac

macrumors member
Sep 14, 2007
92
0
how many SMS messages are sent out? Is it one large one, 1/minute, or is it random? I just don't want my phone beeping/vibrating 100 times. I'll be in a meeting at the time, but I always like to know what's going on. :)
 

arn

macrumors god
Staff member
Apr 9, 2001
14,509
1,792
how many SMS messages are sent out? Is it one large one, 1/minute, or is it random? I just don't want my phone beeping/vibrating 100 times. I'll be in a meeting at the time, but I always like to know what's going on. :)
It depends on the event. I'd guess anywhere from 5-15 would be the range depending on the length of the event. prob closer to the low end.

arn
 

KidStallyn

macrumors 6502
Mar 6, 2008
412
0
I have email confirmation from Sling Media that they ARE in fact developing an app for the iPhone and that they received the SDK prior to November. This should not be surprising as Googles had it since before the release of the iPhone so that they could taylor thier YouTube and Google Maps services.
 

mathewr

macrumors 6502
Sep 14, 2007
291
9
I have email confirmation from Sling Media that they ARE in fact developing an app for the iPhone and that they received the SDK prior to November. This should not be surprising as Googles had it since before the release of the iPhone so that they could taylor thier YouTube and Google Maps services.
i searched for this but could not find, do u know who else got the sdk early
 

ert3

macrumors 6502a
Dec 10, 2007
802
0
Yeah I am just wondering how big of a deal this really is.

I guess its just me being skeptical because it seems inevidable that this event won't produce an SDK or apps.
 

LordOmega

macrumors newbie
Mar 1, 2008
8
0
I really hate always being the pessimist but I really think that we'll all be incredibly dissapointed with what is announced today. While I'm sure apple will be announcing very interesting plans for the future, I really don't think today will be the huge "killer app" release that alot of people are thinking/hoping it'll be. It's unfortunate but that's life for you.
 

stevearm

macrumors 6502a
Nov 15, 2007
944
81
I don't suppose Apple will be providing a keynote video from their site later today right?
 

Tsurisuto

macrumors 6502
Jun 13, 2007
343
0
It's a shame that MacRumors will not be having live updates, as you guys are by far the best at it.
 

BaldiMac

macrumors 604
Jan 24, 2008
7,410
6,836
I have email confirmation from Sling Media that they ARE in fact developing an app for the iPhone and that they received the SDK prior to November. This should not be surprising as Googles had it since before the release of the iPhone so that they could taylor thier YouTube and Google Maps services.
I don't remember where I read it, but I'm pretty sure that Apple developed the YouTube and Google Maps application. They would have needed Google's APIs, not the other way around.
 

rfrankl

macrumors 6502a
Apr 15, 2006
506
12
What are most people thinking...this will just be a beta like rumors are suggesting, or this will be a final release?