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Liveblog: Tim Cook's Interview at D10 Conference

Rogifan said:
yeah but his background is engineering. Who high up on the software side has a background in art or design. How many engineers are creatives?
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I wouldn't pigeon hole him just as an engineer. It was Forstall who designed and created the concept of the dock for OSX remember.
 
afin said:
I'm sorry, but these interviewers are terrible. I get that everyone wants to know about the future plans that apple is cooking up behind closed doors, but you don't just barrage your interviewee with point blank attacks hoping he will give in. I'd very much like for him to do these conferences again in the future, but they clearly are trying to dissuade him of that notion.
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Sounds more like a cheesy infomercial with tame journos.
Maybe they should actually do a script the next time around.
Too bad Billy Mays is dead. He could bring some excitement.
 
Rogifan said:
yeah but his background is engineering. Who high up on the software side has a background in art or design. How many engineers are creatives?
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I would imagine the software and design teams work closely together on everything.
 
Where's the end of the interview? I keep refreshing and the last words are still "before then". Is that really the end?
 
Cougarcat said:
Where did you hear that?




They are doing Q&A. The verge has it.
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I read alot of stuff so it all kind of just gets mixed together. but I believe it may have been in the jobs biography or somewhere. Its about secrecy. Steve didn't want anyone to know what the other person was doing so less people would know company secrets it was more of a need to know basis. Like obviously the software team knew the iphone 4 was getting a front facing camera when they worked on facetime. But im sure the hardware team didn't know much of anything about new features that weren't based on required hardware.
 
Siri

Was this transcribed with SIRI? There are paintings all over the place.
I thought I was in an art gallery.
 
In text, he comes across as unfriendly, and everything he said sounded fairly aphoristic and not too "in the moment." But it's just text, will be interesting to see the video. I think you need to do more than go on stage and say you want to build the best products and be self-satisfied that you're keeping secrets. Steve Jobs would offer insight on the industry and what his competitors were doing even if he didn't comment on Apple's plans (although he one time did introduce a product--Airport Express--at one of these events).
 
swingerofbirch said:
In text, he comes across as unfriendly, and everything he said sounded fairly aphoristic and not too "in the moment." But it's just text, will be interesting to see the video. I think you need to do more than go on stage and say you want to build the best products and be self-satisfied that you're keeping secrets. Steve Jobs would offer insight on the industry and what his competitors were doing even if he didn't comment on Apple's plans (although he one time did introduce a product--Airport Express--at one of these events).
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Those were not his exact words transcribed. I was clicking between several live blogs of the event, they were all different.
 
john binary said:
Anyone noticed that the apple store has gone down ? Hoping for a refresh !
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Yes, I just noticed the light linen background and new tile card, are those new?
 

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diazj3 said:
Just in case you're not being rhetoric....

John Galt is a character in Ayn Rand's novel Atlas Shrugged (1957). Galt is acknowledged to be a creator, philosopher, and inventor who symbolizes the power and glory of the human mind under capitalism. He serves as a principled counterpoint to the collectivist social and economic structure depicted in the novel.

But perhaps you asked the question as this is part of the novel... in that case, forget it.

If you wonder about the literary value in Rand's writings, don't. They are rubbish in its purest form. Most of the present economic debacle is based on her ideas, implemented by clowns such as Alan Greenspan, who was a disciple of hers... so go figure.

cheers!
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1. It was a rhetorical question/reference to the book.
2. I found her fiction novels to be great. Some unilingual english speakers may have trouble with certain literary styles (including hers, as she was Russian)... I guess it helps to be trilingual.
3. The present economic debacle is the result of massive expansion of the monetary supply, that must now be increased at an exponential rate to solve deficits through notional GDP growth. It is the Keynesian end-point, featuring zero percent interest rates + stagnation and all. Alan Greenspan participated over the monetary expansion because he turned against the principles advocated by Ayn Rand - Austrian economics and the gold standard. Go figure...
 
marcusj0015 said:
Yes, I just noticed the light linen background and new tile card, are those new?
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This has shown up in the mac app store as well.

I would be willing to bet money that this whitened look, also seen in the dev app for WWDC, is going to make a huge appearance in iOS6.
 
CrAkD said:
you would be wrong. they work completely separately until the end I believe.
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Ive is hardware design. I hope they have some decent designers on the software side. I can't believe I'm saying this about Microsoft, but I like some the design elements in Windows 8. 180 degrees different from the skeuomorphism in OSX and iOS.
 
marcusj0015 said:
Yes, I just noticed the light linen background and new tile card, are those new?
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They updated it recently, but it's not new.

CrAkD said:
.


I read alot of stuff so it all kind of just gets mixed together. but I believe it may have been in the jobs biography or somewhere. Its about secrecy. Steve didn't want anyone to know what the other person was doing so less people would know company secrets it was more of a need to know basis. Like obviously the software team knew the iphone 4 was getting a front facing camera when they worked on facetime. But im sure the hardware team didn't know much of anything about new features that weren't based on required hardware.
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I read the biography too (which is full of errors, BTW), and I think I know what part you are referring to. There was nothing explicit about software and design teams working separate, it was about software teams not always knowing the hardware plans. Anyway, any good software engineers would consider their designers "needing to know."
 
I was a little disappointed nobody mentioned the Professional market (lack of Mac Pro update, Final Cut Pro X "disaster", etc).

However, they did manage to bring up Ping and iAds --- sounds like he plans on dumping both of them!
 
Great stuff

Tim said a lot of great things. I'm not saying this was an amazing interview, but for those of us who still look up to Apple because they strive to create only the best products, and don't focus on all of the other meaningless measures of public companies, I love hearing words come straight from the horses mouth.

It was a really sad day when Steve left. But I still am proud to have a passion for this company and what they stand for.

A great quotable:

"Do many things great and cast aside everything else."
--Tim Cook
 
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