Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Liveblog: Tim Cook's Interview at D10 Conference
- Thread starter MacRumors
- Start date
- Sort by reaction score
Yeah someone definitely should of asked him about the pro market. He may not have said whether or not a new Mac Pro was coming but at least we would of got a feel for how apple feels about the market in general. The closest things he said was that hollywood bought macs from them like crazy.
actually he hinted big time he said: Tablets cant do what pcs do and pcs cant do what tablets do. So since some people still need to use both he would expect to continue with pcs but with longer upgrade cycles than previously.
SvK
I think this is as close to a softball interview Tim is likely to get. One interviewer is shallow and incompetent, and I say that with reservation and sadness, and one is a fanboi against his will by reviewing everything else and simply realizing the cream floats to the top. Over and over.
Also these are WSJ folks and Apple partners with WSJ, the mothership, on content projects to showcase how Apple can help publishers and providers of real time news and market data.
So DX (Dx) gets a pass to some degree and by feeling free to say no comment over and over and giving them a fairly rare scoop to begin with, he gets a softball experience.
Kara: Let's talk about the patent wars. Is that a problem for innovation?
Cook: It's a pain in the ass.
Some of this is maddening. It's a waste. It's a time suck. However, does it stop innovation? It's not going to stop us. But it's overhead that I wish didn't exist.
Cook: Our North Star is to make the best product.
The whole TV experience. It's an interesting area. We'll have to see what we do. Right now our contribution is Apple TV.
Cook: We would look at this and say can we control the key technology? Can we make a significant contribution beyond what others have made in this area? Can we make a product that we would all want? That's all thing we would ask about any new product category. It's the ones we ask about products within families we're thinking about now.
Walt: You don't stream them, I've gotta buy it. Everyone has Netflix, that's table stakes. You're not solving every problem that folks have with your current product.
Cook: I agree.
Walt: You talk about owning core technologies. What's the core tech in TV?
Cook: I'm not going to get into that.
Walt: Are you working on some other sort of content service that I can use in the living room?
Cook: What question did you have Kara?
Walt: Every time you say that we assume the answer is yes.
Cook: For funding, the greatest thing we can provide is to sell a lot of their stuff. If we can make an elegant solution with their content, that's the best thing we can do for all parties.
Cook: For us, we want to provide customers simple and elegant ways to do the things they want to do.
Siri
Cook: Customers love it. It's one of the most popular features of our most popular product -- the most popular phone in the world. But, there's more that it can do. We have a lot of people working on this. You'll be really pleased with the things you'll see over the coming months. The breadth that you're talking about -- we've got some cool ideas about what Siri can do. We have a lot going on on this.
I think you'll be really happy with where it's going.
Some thoughts that stuck out for me.
Rocketman
Also these are WSJ folks and Apple partners with WSJ, the mothership, on content projects to showcase how Apple can help publishers and providers of real time news and market data.
So DX (Dx) gets a pass to some degree and by feeling free to say no comment over and over and giving them a fairly rare scoop to begin with, he gets a softball experience.
Kara: Let's talk about the patent wars. Is that a problem for innovation?
Cook: It's a pain in the ass.
Some of this is maddening. It's a waste. It's a time suck. However, does it stop innovation? It's not going to stop us. But it's overhead that I wish didn't exist.
Cook: Our North Star is to make the best product.
The whole TV experience. It's an interesting area. We'll have to see what we do. Right now our contribution is Apple TV.
Cook: We would look at this and say can we control the key technology? Can we make a significant contribution beyond what others have made in this area? Can we make a product that we would all want? That's all thing we would ask about any new product category. It's the ones we ask about products within families we're thinking about now.
Walt: You don't stream them, I've gotta buy it. Everyone has Netflix, that's table stakes. You're not solving every problem that folks have with your current product.
Cook: I agree.
Walt: You talk about owning core technologies. What's the core tech in TV?
Cook: I'm not going to get into that.
Walt: Are you working on some other sort of content service that I can use in the living room?
Cook: What question did you have Kara?
Walt: Every time you say that we assume the answer is yes.
Cook: For funding, the greatest thing we can provide is to sell a lot of their stuff. If we can make an elegant solution with their content, that's the best thing we can do for all parties.
Cook: For us, we want to provide customers simple and elegant ways to do the things they want to do.
Siri
Cook: Customers love it. It's one of the most popular features of our most popular product -- the most popular phone in the world. But, there's more that it can do. We have a lot of people working on this. You'll be really pleased with the things you'll see over the coming months. The breadth that you're talking about -- we've got some cool ideas about what Siri can do. We have a lot going on on this.
I think you'll be really happy with where it's going.
Some thoughts that stuck out for me.
Rocketman
OMG, yes!
That was exactly what I was talking about.
In fact Ive disapproved of the skeuomorphism in iCal in a recent interview in as diplomatic a manner as he could. What I've seen from Windows 8 so far looks nice, but I have serious doubts about it's usability. I'd have to try it.
Ive is part of the Bauhaus/Form-Follows-Function school but it seems the OS teams don't ground themselves in any aesthetic theory of the sort.
In fact Mac OS has always used every-day metaphors like the desktop and trash. So leather and stitching is not surprising.
As pointed out by derbothaus on page 4 of this thread, those are Steelcase Leap WorkLounge chairs.
http://www.steelcase.com/en/products/category/seating/task/leap-work-lounge/pages/overview.aspx
Full Video here: http://allthingsd.com/20120611/apples-tim-cook-says-hello-the-full-d10-interview-video/
I have to say, the interview was terrible.
Kara (I think that's her name) is always terrible, and was equally as bad in this interview, but I didn't mind Walt in previous interviews so it was disappointing to see him be a terrible interviewer in this interview too.
It was basically them just asking uninteresting questions about future Apple products that were (understandably) not going to be answered by Tim.
God damn this interview got on my nerves watching it.
I have to say, the interview was terrible.
Kara (I think that's her name) is always terrible, and was equally as bad in this interview, but I didn't mind Walt in previous interviews so it was disappointing to see him be a terrible interviewer in this interview too.
It was basically them just asking uninteresting questions about future Apple products that were (understandably) not going to be answered by Tim.
God damn this interview got on my nerves watching it.
I think the reason they have such good gets despite crappy interview skills and an absolute refusal to prep and read questions, is it makes their guests look really smart and good by comparison. It also is associated with WSJ, and Dx in general is a "happening".
But if I did a job that badly I would get fired. It calls into question his hardware review skills and leads me to feel he has a "reserved position" independent of skill and expertise.
He is not the only guy on TV that asks disjointed questions, stutters and pauses, and then interrupts the subject when actually giving the most interesting and substantive answer of the day because they like the sound of their own voice so much.
Charlie Gasparino of CNBC then Fox Business
Joe Kearnan of CNBC
Those guys seem so smart they cannot talk and form pithy questions. They have noises in their heads that leak out verbally while the subject sits there in aghast and horror.
Rocketman
But if I did a job that badly I would get fired. It calls into question his hardware review skills and leads me to feel he has a "reserved position" independent of skill and expertise.
He is not the only guy on TV that asks disjointed questions, stutters and pauses, and then interrupts the subject when actually giving the most interesting and substantive answer of the day because they like the sound of their own voice so much.
Charlie Gasparino of CNBC then Fox Business
Joe Kearnan of CNBC
Those guys seem so smart they cannot talk and form pithy questions. They have noises in their heads that leak out verbally while the subject sits there in aghast and horror.
Rocketman