I had an online order that was scheduled to ship on 2nd July - but that doesn't really work for me in accepting the delivery, so I thought I would get to the Apple store early on launch day, and join the queue if it wasn't that long.
Got there before 5:30AM, and there was a single line, probably 250-300 people. Not too bad, should be able to get served and get to work before 10, so I joined the line.
We then got split into 'reserved' and 'unreserved'. This pushed some reserved people that joined later closer to the front of their line, but a reporter came along and counted about 400 people ahead of me - reserved and unreserved included. With the store opening at 7am, it still shouldn't be a problem if the lines are served equally.
Then the doors opened, and the reserved line started to move. And continued to move. Those of us in the unreserved line did not move AT ALL for almost 2 hours. We were never informed of anything. Whilst Apple employees were going up and down talking to those in the reserved line, not one came past the unreserved side. When they finally did, we pointed this out - and immediately they started moving both lines equally.
From that point, we very quickly got inside the Apple store. Looked promising that we would be served within an hour or so. But the closer we got to the front, the slower the queue went. In all, instead of being in the store for about an hour as it looked we might be, we were there for 3 hours. That's on top of the 4 hours we had been in queues outside the store.
To top it off, when we got to the front, we were told that reservations had not paid, and they did not have priority - it just meant they were guaranteed a phone. Well, if that had actually been true, we would have been served at least 2 hours sooner.
When I joined the queue, I only did so because it was a line of about 300 people. If I had known it was effectively going to be a queue of 1000+ in front of me, I wouldn't have bothered. Neither would most of the people around me. In fact, by the time we did actually get served most of us were in agreement - if we could have walked out of the store right then without an iPhone, and time went back to 5:30AM, we would have done.
But I got a phone. And a bumper (as it turns out, fortunately, as I'm left handed). And an O2 PAYG micro-sim. My phone was activated on the micro-sim. However, I do have an existing O2 PAYG account, that I would like to sim-swap onto it. This has not gone through. Thinking it might be because the network has already seen the sim, I thought I might try and get another PAYG micro-sim today, that I could sim-swap onto before inserting it.
One O2 store didn't have any. The next was far too busy to ask anyone (queue half-way down the street). The third said they weren't giving them out to new customers.
So I went back to the Apple store. At which point they claimed that they can't offer a micro-sim as O2 aren't doing PAYG. They brought up the O2 shop pages, and sure enough the PAYG tariff information has been taken down - it was on the page for over a week up to and including yesterday.
So what is this? Is the Apple store / online store deliberately selling a £599 sim-free paperweight, because anyone receiving a unit now - good luck trying to get hold of a micro-sim.
OK, now technically I can probably get to a working solution from where I am now, but with the (backlogged? failed?) sim-swap, I'm a little bit in limbo right now. But still, I'm LIVID about the way I've been duped into waiting for a very long time, and over what I've heard / seen today, which is just a disgrace.
It's not as bad as someone else I know. She received an upgrade iPhone from Orange, with a micro-sim swap. But the micro-sim isn't recognised in the iPhone, so she can do nothing with it (not even use it as an iPod). Even using an adapter, it doesn't work in her old phone. The old sim has stopped working though, so she can't even use that in the old phone. She has had to wait 24 hours for this activation mess-up, but I strongly suspect that the transfer took place at the point the old sim stopped working, and the micro-sim is either faulty, or they have the wrong SSN in the system.
Either way, Orange have basically said they can't do ANYTHING about it until the end of the week.
The left-handed signal loss and yellow screens have had a lot of publicity, but really they are fairly benign. There is a more insidious side to this launch that I haven't seen covered at all yet.