They've always told little lies, twisted the truth, or used meaningless stats that weren't so easy to disprove in order to get overenthusiastic "technology" writers to give them good press. However, lately their lies have been outrageous and easy to disprove.
It took "courage" to remove the headphone jack in order to force your gullible customers into spending hundreds of dollars on crappy wireless earbuds. Everyone with half a brain cell knew this was just a money grab. Last years' M1 was supposed to beat a RTX 3080. It couldn't even beat a 3060. This year's M1 Ultra was supposed to beat a 3090...
The real problem isn't Apple; it's the people who want to be seen as cool and technology savvy (they're not either) so bad that they actually do some impressive (and embarrassing) mental gymnastics to justify getting got by Apple. Removing the fans from a computer is just plain dumb. Bluetooth doesn't sound better than wired (although it is convenient), MacOS and having a powerful ARM chip are worthless if they can't run the applications you need for work or school (or gaming), and power efficiency is worthless if it takes you 2-3 times as long to do the same task.