Lower their prices? Many gamers pay thousand of dollars for GPU upgrades and gaming laptops sale pretty well. In fact, Apple is only laptop brand that does not have gaming line of machines. There is a lot of money in the gaming industry. If Apple can equip a 14inch MBP with M1 Pro/Max version designed specifically for gaming and throw some millions to the big developers to release their most popular titles for Apple Silicon, then, the industry, including smaller developers would follow. Mac should not be the top gaming platform for AAA games, but it should be a decent platform, so that people dont decide to go for Windows machine only because the Mac is crappy for any gaming activity. Many many potential buyers are pushed away from the Mac just because you cant play the games that your friends play on their PCs.
The "code games for M1" debates are always the same. The delusional side seems to believe that the primary programmer motivation is about the power of the chips. It's not. It's about the money. Programmer can code for the relative tiny market that is ALL MACs... or- per the delusion- they can code for the much tinier slice of
that market to code for those with Macs with Silicon (which, I would guess is still dwarfed by the installed Intel-based Macs in operation).
OR, they can code from the relatively GIGANTIC market that is Windows. Whether that means they are coding for weaker or stronger chips, weaker or stronger GPUs, chips that can run on a watch battery vs. chips that need a personal nuclear reactor, doesn't matter so much. Where is the money? Where is the money? Where is the money?
In one market you have giant programming studios being paid huge amounts of money to code for specific platforms. The leaders of that space pour huge money into motivating the programming of big games for
their side. In the other corner, you have a much richer company that- to the best of my knowledge- has never purchased a gaming studio... even one to drive games for their most lucrative cash cow (which is not the Mac).
Programmers who don't want/need to get paid (or paid relatively much) may in fact be attracted to prioritizing coding for Apple Silicon. Those who want to make as much money as possible for their work simply go where they will get paid the most money. If classic Amiga, Atari, Commodore or Radio Shack came back to life and offered them the most money to code for 68000 or 6502, etc, you'd see "exclusives" coming out for ancient chips less powerful than the one powering a Home Pod.
All logical or illogical issues/questions start here: what yields the most profit? Apple could "own" the gaming space by taking a bigger chunk of idle cash and buying up Studios as we see Apple competitors doing on a regular basis. They do not. In lieu of that approach, there's simply not enough Apple Mac owners to create greater motivation to code for Silicon vs. coding for Windows. Where you get exceptions is where the motivation strays from the most fundamental one: profit potential.
I don't foresee this changing unless Silicon overtakes Windows PCs so that it is THE bigger market and/or Apple decides to part with some of the cash hoard in the vault to buy a good number of Studios to get "big" games written exclusively for Silicon.
This idea that because Apple (marketing) says these are the most powerful chips ever made doesn't automatically translate to the world wanting to code on them for upwards of a year+ to then sell only a fraction of those who happen to own those specific Macs (and would probably be griping about the price unless it is about iPhone app pricing of $5 or less in general).
Where is the money? Where is the money? Where is the money? If you can show big game programmers a
better answer to that question, they will pour into coding for Silicon. Else, one needs Apple to step up (with cash) or wait for Silicon "PCs" to become more numerous than Windows PCs.