The number of whiners out in full force tells me that Apple has another hit product.
I'm not even sure what the complaint is.
That Apple embargoed reviews of review units? Yeah, they've been doing that for years. You could also not take a review unit, buy one yourself, and release the review whenever you're ready, days or weeks after others. A lot of media outlets understandably aren't into that.
Does this lead to a veritable storm of media coverage? Indeed. And if the product is well-received by the journos, I'm sure that leads to a ton of additional sales. It reminds people that the product exists, and it also speaks to those on the fence.
OTOH, if the product sucks, that can backfire hard. Before you say "ah, but this creates pressure for reviewers to be effusive!", I point you to
Gruber's Apple Studio Display review. It starts out with a segment of how the Mac was doing poorly for years. An entire paragraph says "Not good."
"OK, but he contrasts this with how much better things are now!"
Yeah, but then he talks about the Studio Display, and has a paragraph that literally says: "The new Apple Studio Display aims to be just that. Alas,
it falls woefully short in one of those regards."
And he concludes, "Despite the fact that
I find the camera crushingly disappointing, I’m almost certainly buying a Studio Display for myself."
That's noted Apple "shill" John Gruber.
The MacBook Air reviews aren't (by and large) positive because Apple manipulated journos to write something positive about the Air. They're positive because it is a good product; probably the best default Mac to get right now.
There's little to complain about. The slow SSD, sure, but if you care about that, you probably also care about more internal space, at which point you get a faster one, so it doesn't affect you anyway. The notch. Well, polarizing, I suppose. The choice of colors. That one I do find a bit unfortunate.
That's about it. It's a thin, light, not too pricey, fast, quiet, attractive laptop that's gonna sell like hotcakes, deservedly so.