But three crucial points:
- consumers are buying less desktops today than five years ago—so no reason to think Mac mini and Mac Studio are a boon with consumers
If desktops are shrinking that is even more reason Apple should
not make iMac unilaterally declared 'King of Desktop' sales. Folks who just need a 'fast enough system' with an integrated screen are just going to buy a laptop; not an iMac. If periodically need a bigger screen just plug it into the laptop. Lots of folks think 15" is big enough. (exterely popular configuration in general PC system deployments. ). What is left is a higher density of desktops in more need of varying screen sizes; not one (or two) magical sizes that does everything.
Mini and Studio don't have to be a boon. They just have to sell more than the iMac 24". The more the desktop market shrink (or goes almost static size) , then the more it is likely going to be a 'zero sum' game. More Minis and Studios will mostly mean less iMacs.
A less kneecapped Mini should (by all indications besides the quirky sampling CIRP charts) have substantially improved. If folks wanted a decent dGPU Apple formerly herded users out of the Mini space into iMacs. That herding factor is gone.
- And to the few who were buying desktops five years ago, the MacBooks are even more viable as desktop replacements, so I'm sure many have just followed the trend of converting to MacBooks
Again shrinking desktop share ... more zero sum game in the 'left overs' means iMac probably loosing share to other increasingly better desktops that are still drawing users.
- And Apple didn't replace the 27" iMac with the Mac Studio—they replaced the 27" iMac with a 24" iMac.
Apple primarily did the first ; not the latter. The whole 24" is larger than 21.5" is mainly for something for Apple to toss out there as an excuse as to why not. The discrete display market has not shrunk with the desktop shrinkage. There are at least an order magnitude more display docking stations via Thunderbolt/USB-C than there were in 2011. Many far more affordable than $999 also. The discrete display market probably has more completitive players now than then. 24" or 27"
only isn't really the issue.
Apple will more than happily sell you a 32" 6K XDR display if you fork over the money. Apple went through a phase where they sold LG UltraFines also ( those are not primarily targeted at iMac users. )
I know you're referencing what Apple have suggested about buying a Mac Studio paired with a 27" Studio Display—that's certainly an option.
Classic Macrumors ... claim someone side something they did not. There is zero reference to Studio Display in my post at all. I avoided saying "Mac Studio" , but I thought that was pretty clear I was talking about Macs.
I think Apple will happily take the Studio Display money if folks chose it, but I extremely doubt they are looking for some >50% attachment rate for the Mac Studio to the Studio Display.
The Studio display is just as much aimed at being a display docking station to laptops as it is a 'required' device for Mac Studios. It is missing the Ethernet jack of the Thunderbolt display docking station , but Apple 'hates' wires. ( stripped the default iMac of Ethernet to and banished it from the back of the iMac. )
The XDR isn't required to be bought with a Mac Pro either (even though introduced in tandem. )
But looking at it from a sales perspective, iMacs started at $1,299, and the 27" started at $1,799—yet a Mac Studio + Studio Display starts at $3600—so thats not at all a viable alternative when the majority of iMac sales are base model buyers who loved both the relatively low price (considering the monitor is included) and the elegance of all-in-one.
Honestly there have been YEARs and 10's of thousands of "where is the xMac" posts here on macrumors. There is a very sizable number of folks who do not want an integrated display and not slavishly committed to buying an Apple one. The Mac Studio doesn't 'fail' if you don't buy an Apple screen.
Is Apple trying to sell the maximum number of LCD panels or are they trying to sell Mac systems? If desktops are stagnant , or worse shrinking, they would very likely want to put a higher priority on the latter .
The Mini is better than Intel era ( unless had some hard requirement for 64GB ) , if someone wants to buy more screen than Mac then they can make that trade off. If want to buy less screen costs then there are gobs of other very good alternatives that don't have an Apple label on them.
I would imagine less iMacs are sold today than 5-years ago, but still with such a relatively low price at $1299, screen included, I can't help but believe a 24" iMac double sales over the Mac Studio and Mac mini, combined. That doesn't seem crazy to me.
1. The $1,299 is an increase from the 'edu' , non-Retina iMac that Apple flogged along with relatively old Core i 7th gen (circa 2017 CPU) most of the way through 2021. $1099 (before edu discounts).
Apple has quietly discontinued the Intel-based 21.5-inch iMac, which had remained available as a low-end configuration suitable for educational...
www.macrumors.com
The "as cheap as possible" Mini option actually went down. 2018 'starts at $799' ... Nov 2020 'starts at $699'.
( the corner case exception where the transition where prices when down. M-series transition was mainly 'no change' or higher prices. Was no Intel Tax reflief that many had predicted. )
A $599 Mini and a $499 4K good mainstream monitor is $1099. Have more ports (entry iMac is gimped on USB-C ports ) and Ethernet jack and $200 more dollars in your pocket. For folks on a tight budget that will make a difference.
The iMac mythos that Apple is giving the screen for screen rings much more hallow at that point.
Also as the used Intel iMacs went on deeper sales. (Amazon was dumping that edu iMac toward the end at much lower than list price ) .
2. The max memory of an iMac shrank with the transition. ( The Mini has a Pro option the iMac doesn't, but kicked in at the M2 generation. But the trend since the transition has gotten wider. )
3. If go to Amazon or BH photo the Mini and order by highest sold the Mini models are higher than the iMac. ( may have been a bubble when the iMac fliipped to M3 after being comatose . )
Top desktops at Amazon
Discover the best Desktop Computers in Best Sellers. Find the top 100 most popular items in Amazon Electronics Best Sellers.
www.amazon.com
Mini model (refurbed M1 ) #25. ( that isn't macs ... that is all PC desktops. )
iMac is #54 (new )
and a refurb M1 iMac not far behind.
Circa late 2021- 1H 2022 or so when Mini wasn't going stale in context of a M4 chip on the horizon. The mini was higher.
BH Photo all Mac desktops
#1 Mini. #2-10
all Mini's or Studio. iMac first appears at #11. In 11-20 four iMacs and 6 studios and Minis.
Granted going to get more business purchase weaved in there than at a place like BestBuy . But doubling the iMacs units sold ... BH isn't contributing to that at all.
The Mini comes with no keyboard. It is skewed toward folks who already have a keyboard and a monitor. So the net necessary 'buy' cost for a monitor if coming over from Windows space is perhaps a new HDMI cable or full DP to USB-C cable.
Bestbuy Mac Desktop order by Best selling
https://www.bestbuy.com/site/all-de...os/pcmcat268200050003.c?id=pcmcat268200050003
#1 .... Mini.
#2 ... iMac M3
#3 ... refurb Intel iMac ( that is under $1,000 in price )
#4 ... Mini
(I think we have to remember that we Mac enthusiasts are not representative of majority markets. We can rave and celebrate the Mac mini for its high performance to cost ratio, on a forum like this, where we think with our heads, but 99% of consumers aren't even considering it because its the least sexy product at an Apple Store and it doesn't fit modern lifestyles.
What????? Folks on a budget are not buying for 'sexiness'. The average price of a desktop in the Windows PC market is substantively below $1,000. The 24" high density screen is not a major player in the overall PC market. 27" 5K display had previously almost completely disappeared from the PC market the more popular , named vendors. The bulk of the displays sold there are in the $200-399 ranges.
[ Samsung's recent 5K display started out close to Studio Display but has gone done a regularly $600-700
Samsung has a new monitor sale this week, which includes discounts on 4K and 5K Samsung monitors. The popular ViewFinity S9 5K Smart Monitor and...
www.macrumors.com
In part, because the market for non-Apple monitors is dynamic and competitive.
]
I know exactly one person with a Mac mini and they were a senior citizen that just needed the cheapest thing to check email that could connect to the monitor they already owned in their computer room, and that was more than 20 years ago—No one in my extended social circle (in the last 15 years) has bought a Mac mini—1% seems generous to me—but thats just my anecdotal addition to the data)
Your anecdotal versus Amazon , BestBuy , and BH who actually
sell computers.
Mini's get bought by a wide variety of groups. Amazon Web Services buys Minis. Developers buy them a internal build servers. etc.
If you can find a source on Apple saying that, then I will concede the point.
Talk show WWDC 2023 head of Marketing and hardware were on stage.
9:12 - 10:27 discussion on how MBP 13" seems but reported lots of folks coming into store wanting to buy it.
(meanwhile MBP 13" was getting tons of 'hate' in these forums at the time. )
10:52 - 11:30 The Mac Studio has been really well received
11:49 - 12:14 The Mac Mini is killing it ... it is our most versatile Mac .. you see it in a lot of places.
So the head of marketing the Mini is quite successful. What data could he be looking at. Does 'killing it' mean #1 all by itself. No. But medicore , very smallish numbers ... probably not.
The iMac not having a Mn Pro or Max model cuts down on sales of iMacs. That commentary only serves to back up what is quantitative data on retail websites.
The 15" MBA is the only 15" laptop Apple sells, so how could it not be?
Err not what was said. MBA is not really a best selling Apple thing. It is a best selling thing.
iPad Pro introduction
1:04 But first I would like to give some updates ...
2:14 The MBA is the world's best selling 13" laptop and the worlds's best selling 15" laptop.
[ The PC market has 2-3 orders of more magnitude models ... So they chop of the pie into smaller pieces. ]