'Mac Book' Recommends Surface Laptop 2 in New Microsoft Ad

Discussion in 'Mac Blog Discussion' started by MacRumors, Aug 1, 2019.

  1. MacRumors macrumors bot

    MacRumors

    Joined:
    Apr 12, 2001
    #1
    [​IMG]


    Microsoft has come out with a new marketing campaign that features a man called Mackenzie Book (read: Mac Book) explaining why a Surface Laptop 2 is a better option than an Apple MacBook, in his humble opinion.

    [​IMG]

    The 30-second ad consists of a quick-fire Q&A session between a voiceover narrator and the man-Mac himself, who proceeds to explain why he thinks the Microsoft machine beats Apple's notebook in various departments.

    "So Mac, which laptop lasts longer?" the narrator asks.

    "Surface laptop lasts longer," Book responds.

    The actor's answers are accompanied by the text "Mac Book says Surface laptop ... [lasts longer / is faster / has a better touchscreen.]" The latter response is qualified by the narrator with the remark "Oh right, because MacBooks don't have touchscreens."

    The ad ends with two thumbs up from Mr Book and his recommendation: "You should get a Surface. Trust me, I'm Mac Book." His sign-off is followed by the tagline, "Mac Book says get a Surface Laptop."

    Microsoft and Apple have often taken aim at each other over the years with jokey Mac vs. PC ads. From 2006 to 2009, Justin Long played a Mac computer in Apple's "Get a Mac" campaign, alongside John Hodgman, who played a PC.

    The commercials always started out with the tagline "Hello, I'm a Mac," and were some of Apple's most iconic ads, featuring Long as the cool, casual Mac and Hodgman as a stuffy PC in a suit and tie.

    However, Microsoft's latest effort is a decidedly left-field take on the man/Mac concept.


    Last year, Microsoft released a holiday ad promoting its Surface Go over Apple's iPad, using the tagline "Big dreams need a real computer."

    Microsoft's 2018 ad was aimed at Apple's own "What's a Computer?" ad campaign, which began in 2016 and showed off some things that the iPad Pro can do as a replacement to a traditional laptop computer.

    Microsoft released the Surface Laptop 2 in October 2018 and is expected to launch refreshed Surface Pro and Surface Book models later this year.

    Article Link: 'Mac Book' Recommends Surface Laptop 2 in New Microsoft Ad
     
  2. coords macrumors newbie

    Joined:
    May 25, 2013
    #2
    Hilarious!! Let Mac use his Surface & see how happy he is!! lol
     
  3. -DMN- macrumors newbie

    -DMN-

    Joined:
    Jan 21, 2019
    #3
    Stolen YT comment:

    His friends call him 'Mac Book Bro'
     
  4. newyorksole macrumors 68040

    Joined:
    Apr 2, 2008
    Location:
    New York.
    #4
    Pretty corny Lol, but I guess it’ll appeal to some people and make them actually want to try out a Surface.
     
  5. Te0SX macrumors regular

    Te0SX

    Joined:
    Jul 29, 2014
  6. Jarman74 macrumors regular

    Jarman74

    Joined:
    Mar 22, 2009
    #6
    "Trust me, I'm Mac Book."

    Sure - and your ad is Cringe Worthy.
     
  7. coalchamber1022 macrumors member

    coalchamber1022

    Joined:
    Apr 21, 2010
    #7
    Too similar to the Justin Long campaign Mac did that was much better.

    Who are the targeted audiences for this campaign? It's cringeworthy.
     
  8. topgunn macrumors 65816

    topgunn

    Joined:
    Nov 5, 2004
    Location:
    Houston
    #8
    Well Mike Rowe (of Mike Rowe Software; read MikeRoweSoft) says Windows makes him feel dirty.

    [​IMG]
     
  9. eltoslightfoot macrumors 6502a

    eltoslightfoot

    Joined:
    Feb 25, 2011
    #9
    Well, that ad is so lame that I have to sell my Surface Pro in shame.
     
  10. Justanotherfanboy Suspended

    Justanotherfanboy

    Joined:
    Jul 3, 2018
    #10
    I mean.... I absolutely LOVE “dad” jokes & even I threw up in my mouth a little bit.
    It’s bad, right? Like really, really bad?
     
  11. rmoliv macrumors 6502a

    Joined:
    Dec 20, 2017
    Location:
    Lisbon, Portugal
    #11
    Disgusting. It’s been done before by Apple. Can’t they come up with original ideas?
     
  12. GadgetBen macrumors 65816

    GadgetBen

    Joined:
    Jul 8, 2015
    Location:
    London
    #12
    Microsoft is trash. Their products and software are inferior and more susceptible to hacking and viruses.

    Glad I never have to waste my time again with their daily updates patching everything constantly.
     
  13. urbanmacUser macrumors regular

    Joined:
    Sep 9, 2008
  14. BigMcGuire Contributor

    BigMcGuire

    Joined:
    Jan 10, 2012
    Location:
    California
    #14
    Haha. As a huge fan of this guy, this made my day. Lol! Awesome.
     
  15. B4U macrumors 68020

    B4U

    Joined:
    Oct 11, 2012
    Location:
    Undisclosed location
    #15
    The Mac vs PC was much better.
    At least they did not resolved to using such a lame fake name.
     
  16. Internet Enzyme macrumors 6502a

    Internet Enzyme

    Joined:
    Feb 21, 2016
  17. yaxomoxay macrumors 68040

    yaxomoxay

    Joined:
    Mar 3, 2010
    Location:
    Texas
    #17
    Microsoft Office is way superior to iWork.
     
  18. Starfia macrumors 6502a

    Starfia

    Joined:
    Apr 11, 2011
    #18
    "hi my name is apple watch, u should buy microsoft watch, it's better than apple watch at running windows 10 plus norton"
     
  19. Pakaku macrumors 68020

    Pakaku

    Joined:
    Aug 29, 2009
    #19
    They probably wanted it to be cringy enough to root it into people's minds and get them talking about it, which would technically make the ad a success, for better or worse
     
  20. InnocenceMyth macrumors member

    InnocenceMyth

    Joined:
    Jun 8, 2005
    Location:
    Atlanta, GA
    #20
    And they can do this without worry, knowing that no man will deliberately identify as Micro Soft.
     
  21. H.E. Pennypacker macrumors 6502

    H.E. Pennypacker

    Joined:
    Oct 23, 2017
    Location:
    NYC
    #21
    Some of you people getting bent out of shape over a competitor commercial. Pretty pathetic. Maybe reevaluate life? It’s a commercial.
     
  22. fokmik macrumors 68040

    Joined:
    Oct 28, 2016
    Location:
    USA
    #22
    This desperation says a lot
    --- Post Merged, Aug 1, 2019 ---
    macOS can run M Office...so the basics, the foundation are far better
     
  23. yaxomoxay macrumors 68040

    yaxomoxay

    Joined:
    Mar 3, 2010
    Location:
    Texas
    #23
    So?

    The post I replied to said:
    "Their products and software are inferior"
    I replied,
    "Microsoft Office is way superior to iWork."

    The fact that it can run on macOS (and iPadOS) has nothing to do with my reply.
     
  24. marshallbedsaul macrumors 6502a

    marshallbedsaul

    Joined:
    Nov 14, 2007
    Location:
    Maryland
    #24
    My wife really is enjoying her new surface. We didn’t buy the surface but it’s a work machine.
    She has not touched the MacBook Pro once lol
     
  25. GeneralChang macrumors 65816

    Joined:
    Dec 2, 2013
    #25
    Oh... Oh no. I'm never going to be able to say the word Microsoft again. Ever. Thank you for that.
     

Share This Page

83 August 1, 2019