I work for a university in the tech department and Lion not on a DVD is a huge issue. It means Snow Leopard is the OS we have to install whenever we work on a Mac that needs an OS installed/reinstalled. Then work from there)
So updating to Lion will either be on the user or they need to supply us with an iTunes username and password. And if they don't have an iTunes account, we have to set it up, which means we need to contact them, get the username/password they want plus credit card info if they want that, which they might not want to share, which means more time waiting in the office until they come in, and then we do all the upgrades.
That's a lot of extra work considering Apple could easily offer Lion on DVD/physical media for tech support and big institutions with lots of Macs, and just don't tie it to a Mac Store account right away. Heck they could require a log in with a Mac App Store Account to use the OS fully(or give the user 30 or 60 days before they need to register. )
So updating to Lion will either be on the user or they need to supply us with an iTunes username and password. And if they don't have an iTunes account, we have to set it up, which means we need to contact them, get the username/password they want plus credit card info if they want that, which they might not want to share, which means more time waiting in the office until they come in, and then we do all the upgrades.
That's a lot of extra work considering Apple could easily offer Lion on DVD/physical media for tech support and big institutions with lots of Macs, and just don't tie it to a Mac Store account right away. Heck they could require a log in with a Mac App Store Account to use the OS fully(or give the user 30 or 60 days before they need to register. )