Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
you should have added make 64 bit final cut studio too and make it fast and make it a better comparable like (omg i'm gonna get chewed for this) similar adobe products. FCP is lagging behind in development compared to adobe premier and after effects. And soundtrack pro is buggy.

FCP won't go 64 bit until 10.7 at the earliest, Apple's 64 bit QuickTime API, QTKit, is pretty pathetic and what it doesn't do outnumbers what it does do by about 10:1 and then to add insult to injury, most of the things it does do it accomplishes by branching off a separate 32 bit process. Apple needs to get working on QTKit, much like it needs to release a new mac pro like yesterday....
 
Here's what I think has actually happened;

With the release of Avid 5 & Adobe CS5, Final Cut Studio is no longer the top of the heap.

Literally overnight it's suddenly (arguably) in third place!

Now on top of that we have the Mac Pro - (one possible gateway to Final Cut Studio)

Aside from being outgunned, the hardware is now 50% too expensive for 12 month old tech.

Combine these two factors and Apple have literally in the last 6 weeks entirely lost their 5 year lead in the Pro market.

OSX is their only value proposition left. I've not used Windows 7 and I'm seriously loathed to - that factor alone is stopping me jumping - I'm like a stick of Apple rock through and through, but I'm considering looking into it - what professional wouldn't?

They need to at the very least pre-announce the new Mac Pro right now and accept pre-orders - even if it won't ship for 6-8 weeks (just like they do with iPad/iPhone) - just to stop the mass exodus that's going to start in 2 weeks time.

Right now I can purchase CS5 and a crazy fast Windows PC for the same price as today's Mac Pro - that's a real dilemma.

Apple could see huge chunks of their Pro market gone in 6-9 months if they're not careful.

With a nice new Mac Pro I'll be prepared to wait 6-9 months for FCS4 - but right now 18 months of pent-up 'backed-up wannabe Mac Pro upgrades are wondering - 'what should I do next with my dollars!'. If they jump Apple Pro division is in big trouble.


Totally agree. Short sighted marketing approach and serious misstep on Apple's part if this goes on for much longer. They are obviously not paying any attention to the pro markets needs or desires at this stage. From a business point of view this may make economic sense to them, but it is a slap in the face to the old guard mac base. If only they would just license OSX out. Seems like they would make more money on that than on all the mac pros and imacs put together.
 
"Let them eat cake." :D

I think that's good news. In my opinion he's mocking the view that he's some sort of king of Macland. He's aping Marie Antoinette as a good natured jab at the Mac faithful. Let us eat cake. He's kidding. He's more likely to kid around if he knows that there is something in the pipeline that would make his customers happy.

I don't think he'd intentionally come across as a jerk saying in effect: "to hell with you all" if there were not a new Mac Pro update imminent. Of course imminent could be June.

And of course this could just be my biased rationalization :rolleyes:
 
"Let them eat cake." :D

I think that's good news. In my opinion he's mocking the view that he's some sort of king of Macland. He's aping Marie Antoinette as a good natured jab at the Mac faithful. Let us eat cake. He's kidding. He's more likely to kid around if he knows that there is something in the pipeline that would make his customers happy.

I don't think he'd intentionally come across as a jerk saying in effect: "to hell with you all" if there were not a new Mac Pro update imminent. Of course imminent could be June.

And of course this could just be my biased rationalization :rolleyes:

I suspect Mr Jobs is too busy to follow this forum. However, if he is here, I bet he's cracking up.
 
GiantDolphin, he didn't really reply that way, correct? You are only joking.

Dang. I'm sorry people. I was only joking. Steve Jobs did not actually really write that, nor did I really email him. I apologize if my joke did not play well. :eek: Sarcastic humor can be a tricky business in any medium. :rolleyes:

cheers!
 
Dang. I'm sorry people. I was only joking. Steve Jobs did not actually really write that, nor did I really email him. I apologize if my joke did not play well. :eek: Sarcastic humor can be a tricky business in any medium. :rolleyes:

cheers!

I'm so darn gullible. :eek:

At least by the time new MPs come out the price of SSDs will be lower :rolleyes:
 
Totally agree. Short sighted marketing approach and serious misstep on Apple's part if this goes on for much longer. They are obviously not paying any attention to the pro markets needs or desires at this stage. From a business point of view this may make economic sense to them, but it is a slap in the face to the old guard mac base. If only they would just license OSX out. Seems like they would make more money on that than on all the mac pros and imacs put together.



http://gizmodo.com/5525334/amds-300-6+core-cpu-too-good-to-be-true

Imagine a nice new entry level Mac Pro with 4 AMD '6 cores' in it for the price of one intel bad boy. If Apple want to make a stink, this is how I'd do it...
 
exactly what I've been saying all along about Apple secrecy about new products and how it may hurt them in the end:

http://www.pcworld.com/businesscenter/article/195067/how_apple_secrecy_hurts_business_customers.html

That was a great read and most definitely rings true in their Mac sector.

I think their consumer devices can remain in the iron curtain, just because the culture of secrecy works so well for that type of market. That, and it is commonly known when the seasons begin when all these types of devices are updated (i.e: WWDC: iphone, September music event: iphone, etc..)

Macs are just a different story. I don't see the benefit of Apple shielding information from their consumers on their computer line. Little, patented, and inventive things, such as the unibody design, and the single button, multitouch, glass trackpad can still be kept secret, but theres no reason not to inform customers of when these updated models will occur next and with what particular CPUs and GPUs it may come with.

Sheesh, even a general time frame like "Spring of 2010" can go a long way in satisfying customers.
 
That was a great read and most definitely rings true in their Mac sector.

I think their consumer devices can remain in the iron curtain, just because the culture of secrecy works so well for that type of market. That, and it is commonly known when the seasons begin when all these types of devices are updated (i.e: WWDC: iphone, September music event: iphone, etc..)

Macs are just a different story. I don't see the benefit of Apple shielding information from their consumers on their computer line. Little, patented, and inventive things, such as the unibody design, and the single button, multitouch, glass trackpad can still be kept secret, but theres no reason not to inform customers of when these updated models will occur next and with what particular CPUs and GPUs it may come with.

Sheesh, even a general time frame like "Spring of 2010" can go a long way in satisfying customers.

I completely agree. People fill the vacuum of non-information with all kinds of doubts and end up buying something else, namely Windows. As the article says: "Apple is literally grabbing defeat from the jaws of victory." So true.
 
Dang. I'm sorry people. I was only joking. Steve Jobs did not actually really write that, nor did I really email him. I apologize if my joke did not play well. :eek: Sarcastic humor can be a tricky business in any medium. :rolleyes:

cheers!

For what it's worth I was sure you were sarcastic until multiple people were taking it literally...then I got confused and needed confirmation of my original take on things. :p
 
That was a great read and most definitely rings true in their Mac sector.

I think their consumer devices can remain in the iron curtain, just because the culture of secrecy works so well for that type of market. That, and it is commonly known when the seasons begin when all these types of devices are updated (i.e: WWDC: iphone, September music event: iphone, etc..)

Macs are just a different story. I don't see the benefit of Apple shielding information from their consumers on their computer line. Little, patented, and inventive things, such as the unibody design, and the single button, multitouch, glass trackpad can still be kept secret, but theres no reason not to inform customers of when these updated models will occur next and with what particular CPUs and GPUs it may come with.

Sheesh, even a general time frame like "Spring of 2010" can go a long way in satisfying customers.

I disagree with the PC World article. Businesses don't hang on every rumor or tidbit of news about new products in their IT decision making... give me a break.

BTW, Isn't the lack of a Mac Pro update most likely attributed to a shortage of Intel 6-core CPU's?

If so, they may not be able to provide a time line and even if they could, it would be foolish to announce an update until they can start shipping, otherwise they risk cannibalizing revenues on existing models.

Keep in mind that the bleeding edge enthusiasts who frequent this forum are far from the mainstream Apple pro customer. Your needs and desires are NOT representative of the average pro shop who just orders a new Mac Pro whenever they need one and doesn't follow this thread daily to find out if the refresh is this Tuesday or next.
 
I completely agree. People fill the vacuum of non-information with all kinds of doubts and end up buying something else, namely Windows. As the article says: "Apple is literally grabbing defeat from the jaws of victory." So true.

Again, you guys need to understand that the typical Mac Pro customer is a creative shop that is heavily invested in training, software, and IT resources around supporting OSX. When they need a new Mac Pro, they will just order one - whatever is available at the time. Their IT staff are not on here every day trying to figure out when the next product refresh is happening. That's completely irrelevant to most real customers... And no such organization is going to switch over to WinTel just because a refresh is overdue.
 
I disagree with the PC World article. Businesses don't hang on every rumor or tidbit of news about new products in their IT decision making... give me a break.

BTW, Isn't the lack of a Mac Pro update most likely attributed to a shortage of Intel 6-core CPU's?

If so, they may not be able to provide a time line and even if they could, it would be foolish to announce an update until they can start shipping, otherwise they risk cannibalizing revenues on existing models.

Keep in mind that the bleeding edge enthusiasts who frequent this forum are far from the mainstream Apple pro customer. Your needs and desires are NOT representative of the average pro shop who just orders a new Mac Pro whenever they need one and doesn't follow this thread daily to find out if the refresh is this Tuesday or next.

To your first bolded comment, you are correct. Which is why Apple is not used. People don't want to hang on tidbits of rumors. They want vendors telling them where and when to expect products and updates. Not a huge veil of mystery behind everything.

To your second bolded comment, no that is not why. Other companies are shipping products with these cpu's and you can buy them readily "on the street."
 
Again, you guys need to understand that the typical Mac Pro customer is a creative shop that is heavily invested in training, software, and IT resources around supporting OSX. When they need a new Mac Pro, they will just order one - whatever is available at the time. Their IT staff are not on here every day trying to figure out when the next product refresh is happening. That's completely irrelevant to most real customers... And no such organization is going to switch over to WinTel just because a refresh is overdue.

Really? There are people who have claimed to see groups doing just that: Switching to Windows.

Budgets are important. Hardware quality is important. Choices are important.

Do you really think there are loads of "creative shops" that have no concern for these things, and are hell bent on using OSX? If so, could you name a few? Real creative people focus on results, not adhering to a strict set of tools, especially when said tools are generally cross platform.
 
Are there any 6-core Xeon's over 2.8GHz shipping? I only see entry level hexacore CPU's around. It's very possible that yields on the higher clocked parts are pitiful and Intel is having difficulty meeting demands of it's top-tier customers.

BTW, our company uses an agency which is heavy on OSX and FCP and they have a mix of Mac Pro's from 2006, 2008 and 2009 and while these guys are very technically minded, they don't make a new machine purchase decision based on Apple's refresh cycle. If they hire a new FCP editor, they will buy a new Mac Pro for him that day, whatever Apple is selling at the time. I can guarantee they are not going "Jeez... Apple is a few weeks late on the 2010 Mac Pro refresh, we should hire an Avid guy and get him a Windows workstation instead"
 
Are there any 6-core Xeon's over 2.8GHz shipping? I only see entry level hexacore CPU's around. It's very possible that yields on the higher clocked parts are pitiful and Intel is having difficulty meeting demands of it's top-tier customers.

BTW, our company uses an agency which is heavy on OSX and FCP and they have a mix of Mac Pro's from 2006, 2008 and 2009 and while these guys are very technically minded, they don't make a new machine purchase decision based on Apple's refresh cycle. If they hire a new FCP editor, they will buy a new Mac Pro for him that day, whatever Apple is selling at the time. I can guarantee they are not going "Jeez... Apple is a few weeks late on the 2010 Mac Pro refresh, we should hire an Avid guy and get him a Windows workstation instead"

Sure, that makes sense, but that's also quite anecdotal. I think if you look at the numbers you will see that Apple's influence in business is near nil, and there is a reason for that. I think the linked article is pretty reasonable. I know I agree with it pretty much.
 
Again, you guys need to understand that the typical Mac Pro customer is a creative shop that is heavily invested in training, software, and IT resources around supporting OSX. When they need a new Mac Pro, they will just order one - whatever is available at the time. Their IT staff are not on here every day trying to figure out when the next product refresh is happening. That's completely irrelevant to most real customers... And no such organization is going to switch over to WinTel just because a refresh is overdue.

I agree that this represents the current Mac Pro customer. But this article focuses on future growth. Be it the Mac Pro (less likely) or iMacs and MacBook Pros in businesses, Apple's secrecy is not helping it gain more of a foothold in corporate IT. But then again, maybe Apple doesn't care, that's not their target.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.