Free Mac product positioning advice for Tim Apple
Consumer level
Consumers, education and small offices will buy a M1 MacBook Air, a M1 MacBook Pro or a M1 Mac Mini, with a sub $600 24" display, or they will buy a 24" iMac.
Apple should offer MacBook and Mac Mini users a nice standalone sub $600 consumer grade 24" display, the same one they put in the iMac 24, with decent sound and a webcam.
Products:
- Mac Mini (M2, 16-32GB RAM, 512GB-4TB, Wifi, Bluetooth, 5G) from $599
- MacBook Air (13", M2, 16-32GB RAM, 512GB-4TB, Wifi, Bluetooth, 5G) from $999
- MacBook (13", M2, 16-32GB RAM, 512GB-4TB, Wifi, Bluetooth, 5G) from $1199
- iMac (24", M2, 16-32GB RAM, 512GB-4TB, Wifi, Bluetooth, 5G) from $1299
- Mac Display (24", webcam, speakers) $599
Prosumer level
Prosumers, businesses, developers and media specialists will buy a M1 Pro / Max iMac 27, or a M1 Pro / Max Mini, M1 Pro / Max MacBook Pro with a sub $1000 27" height adjustable display with good sound and a good webcam.
Apple should have released an M1 Pro/Max iMac 27, with the current screen, and the option for a HDR/Promotion display. These would sell like crazy.
The Studio Display specs are okay for these users, if it would have been priced at $999 instead of $1999. And if the webcam would have been an upgrade instead of flawed. I don't know anyone who wants to buy it at this insane price, nobody wants to pay for 2015 tech for a price for which we once bought the same 27" screens that actually had a computer inside.
Apple should also have released a higher end Studio display with miniled, HDR and ProMotion. It would have been a hit among prosumers and pros if they could have kept the cost under €2999 (with adjustable stand).
Products:
- Mac Studio (M2 Pro / Max / Ultra, 32-128 RAM, 1-8TB, Wifi, Bluetooth, 5G, 10GE) from $1699
- MacBook Studio (14", 16" ProMotion HDR, M2 Pro / Max, 32-128 RAM, 1-8TB, Wifi, Bluetooth, 5G, 10GE) from $1999
- iMac Studio (27" with optional ProMotion HDR, M2 Pro / Max / Ultra, 32-128 RAM, 1-8TB, Wifi, Bluetooth, 5G, 10GE) $1999
- Mac Studio Display (27" with optional ProMotion HDR) from $999
Pro level
Pros, people in 4K+ video and those who need hardcore processing power need highly configurable and flexible Pro machines. The graphics of the Studio Mac are not the fastest as advertised, it's marketing blah. The 'Big Mac Mini' is not modular. That's marketing blah too. The design associates with consumer level Mac Mini's and feels off in the Pro space.
Products:
- Mac Pro modular, with M2 Insane (2xUltra) and M2 Extreme (4x Ultra), additional memory, NVME storage slots and afterburner graphics, extension slots, 100GE
- Mac Pro Display (32" promotion XDR) from $3999
My prediction: the Mac Studio and Studio Display are not going to sell.
Prosumers will wait for the iMac 27 to return, prosumers will wait for a HDR Promotion display, and Pros will wait for a real Pro machine that they can actually extend and swap. It better have real competition crushing graphics...