That explains why Intel NUC sells so much better than Apple products, right?
Hint: apple engineers and designs its products with an eye toward what it’s customers are actually looking for, not with an eye toward what people who hate apple products are looking for.
I don't think that there is really any doubt that Apple doesn't want everyday people servicing or upgrading their products. They have intentionally designed them this way for a while (in many of them, the PSUs are exposed, making it literally dangerous to attempt to service them). It's very much understandable on the MacBooks (they genuinely wouldn't be able to make them this thin without compromises otherwise). But on the Mac Mini and the Mac Studio, or even the iMac, it makes much less sense.
I've done some research on this for a while and watch the trend change. Some of it can be chalked up to enabling elegance of design, but I don't think that's all of it.
One of the larger overlooked reasons (as far as I can tell) is that Apple doesn't really want the underground market to be thriving in places where frankenstein iPhones and MacBooks are made and sold everyday. I had a friend who used to do this, but as much as it exists in the West, it's especially common in places like China. She made a lot of money buying aftermarket parts for old iPhones, fixing them (or even upgrading them in some cases, such as in the battery) and selling them on eBay. It's been a ridiculously huge market overseas for years, and it's something Apple has very actively tried to prevent for a while (and is part of why authorized repair centers can't stock parts ahead of time, making repair wait times much longer than official Genius Bar repairs). This market still exists today (and if I'm being honest, I don't even have a problem with it. It keeps old iPhones out of the landfills). But it's a smaller market than it used to be as Apple has understandably made it more difficult to swap logic boards and various low-level components.
The other reason is pretty obvious, in my opinion. And that's profit. Unlike Google (and even Microsoft to an extent), Apple doesn't really make their money on ad revenue. They make some money off App store commissions and services, sure, but they're not running an advertisement empire like Google. Apple makes the majority of their money through hardware sales. And henceforth, the prices are going to be higher. Likewise, it's in Apple's best interest to try to find ways to sell more new units rather than repairing or upgrading existing ones, and to make a higher profit on each new unit they sell (storage upgrades, for example).
I don't really inherently have a problem with this. I'm gladly willing to pay more for an Apple device knowing that they aren't going to be selling my data to every third party known to man for me to see creepy advertisements popping up all over Google and Facebook of everything I do on my phone. But I don't like that they have become as difficult to repair as they have become. It's much easier to understand on the more entry level products, or products designed to be ultra-thin (such as the MacBook Air or competitors like the Microsoft Surface). But anyone paying $2000+ on a computer probably is investing a fair amount of money into it, and is expecting it to last several years.
And on the point of longevity, that's been one of Mac's biggest selling points for a while. Macs are very popular in American college environments (at my university, probably about 70% of the students were using MacBook Airs or something similar). They were less powerful than comparable Windows machines at the same price point, but they were popular because people would buy them knowing they would last. I bought one used (a 2012 MacBook Pro) before I went to university, and it lasted through all four years. Was it cheap? Not for my budget at the time (like most college students, I wasn't rich), but it was a great investment. And it lasted.
With the changes in repairability over the last several years, a lot of this has changed. My 2012 needed a new screen, and it was no problem to find a friend who could repair it affordably (there is no official Apple store in my region). When the RAM went bad, I replaced it in under 10 minutes. And when the storage became a problem, I upgraded it to an SSD with no difficulties whatsoever. That computer, despite being 10 years old, still works like a charm today, and I've never gotten a Windows computer to ever last this long. I have since upgraded (M1 MacBook Pro), and had I needed to repair my M1 during those days, I wouldn't have been able to afford to pay for an official Apple repair, and I certainly wouldn't have been able to afford to outright replace it either. I would have been stuck with no other option than to switch to PC.
This is part of why I think Apple might possibly reverse course (to some extent at least) in the coming years. Certainly not yet, if anything they are still doubling down. But I wouldn't be surprised if, in five years, Apple is coming out with easily repairable computers again. And it probably won't be for regularity reasons. It will probably be a response to consumer demand, because reliability and longevity was one of Macs biggest selling points over the last decade.