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i HIGHLY DOUBT IS DEMAND.

everytime i go to an apple store
people play with it but then look towards the macbook.

I really dont understand the logic behind apple putting demos of the air next to the macbook. When people start comparing they see that for the money the macbook tops it in every way.

They should promote it next to the mbp's since both are silver and give a pro feeling.
Sell them a pro-entry computer.
or simply on a desk by itself.
Not clever marketing wise at all and apple should know better then to do that.

As I am a shareholder, it is with no small amount of relief that I take pleasure in the fact that you are not head of marketing at Apple.

There are more incorrect assertions in your post than I can attempt to address in a single reply.
 
As I am a shareholder, it is with no small amount of relief that I take pleasure in the fact that you are not head of marketing at Apple.

There are more incorrect assertions in your post than I can attempt to address in a single reply.

QFT.

Apple has turned a product that looked pretty hopeless to sell lots of, into a hit product. Trying to say they've blown it on the MBA is defying reality. I can only wait for the future of both the MBA revisions and of new technology in Apple's other laptops.
 
Are you serious?

The Macbook provides more power, identical display real estate and more ports, but it doesn't match or exceed every aspect of the Air. The Air has a much tighter build than both the Macbook and Macbook pro, is a lighter weight, more rigid, sturdy design, has the LED backlit display and has some of the little aesthetic niceties that were generally reserved only for the Powerbook/Macbook Pro, such as the backlit keyboard. I personally find more use in my Blackbook over an Air, but there are lots of things about the Air that I wish my Macbook had.

What difference does it make where they situate these? Customers in the store will likely compare them all anyway. If someone overlooks the Air and decides to get a Macbook or Macbook Pro, Apple still gets money, but if there are no Macbook Airs to demo, people are less likely to buy one in the store.

Don't worry, the "pundits" and PC-fanboys here at MR will always say those things; the MBA is a HUGE success already, and just another trendsetter and market segment-creator by Apple.

The company is already the LEADER in college education sales, the upcoming LEADER in high-end mobile phones, the LEADER in music players, and the LEADER in online media stores...Macs have just one way to go with the growing "switcher" thing in a PC market that is unable to grow itself: UP.

Before the MBA, people had to live with either tiny screens or bulky behemoths. The MBA sets the bar very high for subnotebooks, and nobody has shown anything close so far. And no, that FUGLY and brick-like Lenovo X300 doesn't count...:rolleyes:
 
After playing with a display model at best buy, I'm not surprised by this news. Amazing laptop, I'd love to have one. Makes my macbook seem way too heavy and thick...

I completely agree. As soon as I picked it up and felt not only how light it was but how solid it was built I wanted one. And it makes my PB feel old and clunky. However, I need a MBP for my work - which will be my next upgrade. I had heard that they were selling out everyday in the NY Apple stores. Very happy for Apple - hopefully this will encourage much more design in this direction.
 
lookit, Apple isn't stupid. They know that Air occupies a niche product category, so they're not producing them in huge numbers. Managing stock levels is just good business. (please - someone tell american car manufacturers.)

I think this is all part of the product-plan for the Air. Sell small numbers at a high price (w/ good margin) to offset R&D costs for now. Later, Air will come down in cost and well see a price reduction, as well as either new technology or Air technology available on other platforms. Folks, it's all part of the strategy. No surprise.

While I agree with you that it is mostly just Apple controlling their stock levels, the fact that Amazon.com hasn't gotten their shipments indicates that it probably isn't only that Apple is creating demand. It is probably selling well, and they are having a hard time keeping up with the demand they created (if that makes any sense).
 
lookit, Apple isn't stupid. They know that Air occupies a niche product category, so they're not producing them in huge numbers. Managing stock levels is just good business. (please - someone tell american car manufacturers.)

I think this is all part of the product-plan for the Air. Sell small numbers at a high price (w/ good margin) to offset R&D costs for now. Later, Air will come down in cost and well see a price reduction, as well as either new technology or Air technology available on other platforms. Folks, it's all part of the strategy. No surprise.


Yes, this is what I would believe - they waited to see initial demand and are now adjusting production to suit it.
 
So, if its not demand and Apple has full production capacity, then your saying that Apple are producing very low units of Air?

I would say if there is a shortage of components it would most likely be the CPU. AFAIK Apple is the only buyer for the package shrunk CPU so Intel may not have as much incentive to output hundreds of thousands of them like they do for the normal package CPU's.

So based on that I am pretty sure the shortage of MBA's is partly due to demand, and partly due to the CPU's package size only being used for Apple (currently). I image as the get more companies on board that want that CPU package size then production would get ramped up.

Oh, and Intel doesn't give out IP of any of its chips so there isn't anywhere else Apple could go to get the chips in higher quantity.
 
As I am a shareholder, it is with no small amount of relief that I take pleasure in the fact that you are not head of marketing at Apple.

There are more incorrect assertions in your post than I can attempt to address in a single reply.

Once again I never said anything
About me being an expert I expressed my view on it based on MY use of common sense and observation.
Observations and common sense do vary you know.

I am not sending apple to hell why are macrumor users so defensive? Did apple give out a million dollars to its fan base that I probably missed?
Yes I stated before I may be wrong I am not an expert. I do have
A group of people handling my business marketing so that should make it clear I am not posing as a marketing guru.
And like you I am a shareholder while the stock plunged from 196 to 121 I will not point fingers because if my simple reply to an open topic
Brought so much scrutiny and bashing. I CAN JUST IMAGINE WHAT me calling out names will bring lol.

How many wives do apple have?
 
lookit, Apple isn't stupid. They know that Air occupies a niche product category, so they're not producing them in huge numbers. Managing stock levels is just good business. (please - someone tell american car manufacturers.)

I think this is all part of the product-plan for the Air. Sell small numbers at a high price (w/ good margin) to offset R&D costs for now. Later, Air will come down in cost and well see a price reduction, as well as either new technology or Air technology available on other platforms. Folks, it's all part of the strategy. No surprise.


Exactly, Apple announce MacBook Air is selling out. If they only made two a week of them and they both sold out would that make the product a success?

Personally I'm always suspicious of manufacturers generating their own good news about one of their products. Usually news of high demand products come through the retail chain rathe than the manufacturer e.g. Ninendo Wii etc. I'm sure the MBA is doing reasonably well and given that it's a niche product I doubt they are making a huge number of them anyway if only to maintain a level of demand.
 
Don't worry, the "pundits" and PC-fanboys here at MR will always say those things; the MBA is a HUGE success already, and just another trendsetter and market segment-creator by Apple.

Very nice. Sales figures please or it didn't happen.

The company is already the LEADER in college education sales

I'd point out that 'leader' is not the same as OS dominant. That would still be Windows.

the upcoming LEADER in high-end mobile phones

Doubt it since the iPhone has kind of sputtered in the European markets. They'll need to raise their game to beat Nokia's S60 based 'phones.

the LEADER in music players

Yup.

and the LEADER in online media stores...

Actually that would be Amazon - media includes music, video and games.

Macs have just one way to go with the growing "switcher" thing in a PC market that is unable to grow itself: UP.

You do realise that global PC sales went up 13% last year? Apple accounts for about 3% of the total global sales figure. You may want to reconsider your statement.

Before the MBA, people had to live with either tiny screens or bulky behemoths.

Drivel. There were plenty of units with good sized screens and light weights. The Lenovo X61 weighs 3.5 lbs and has a 12.1" screen. The Dell XPS M1330 weighs under 4lbs and has a 13" screen.

The MBA sets the bar very high for subnotebooks, and nobody has shown anything close so far. And no, that FUGLY and brick-like Lenovo X300 doesn't count...:rolleyes:

Actually, yes it does. Maybe not for you but for others it will although, in fairness, I would rather have and X61 or the Dell.

Honestly, you should actually know what you're talking about before saying such silly things. I like Macs but I can't be bothered with people who can't look at things objectively.
 
The MBA is a great fit for many of us who are not power users. I have a Mac Mini, a G4 at that, and a MBA would complement it perfectly. Together they would provide all the computing power I would use over the course of a year and leave nothing to spare. I don't need 3 USB ports, I don't need a Firewire port on the go, and I don't need my 42GB iTunes library everywhere.

The fact that you only need certain functionality in a Laptop is confusing to most people here because the Laptop has become a desktop replacement.

The MBA is a desktop SUPPLEMENT. It adds to what you already own. A MBA would increase my functionality by increasing my processing power, albeight, a G4 Mac Mini is not the flagship of macs, it's functional and compact.

Stop slapping down a Mac that has a great niche, between desktop replacement and iPod Touch.
 
The MBA is a great fit for many of us who are not power users. I have a Mac Mini, a G4 at that, and a MBA would complement it perfectly. Together they would provide all the computing power I would use over the course of a year and leave nothing to spare. I don't need 3 USB ports, I don't need a Firewire port on the go, and I don't need my 42GB iTunes library everywhere.

The fact that you only need certain functionality in a Laptop is confusing to most people here because the Laptop has become a desktop replacement.

The MBA is a desktop SUPPLEMENT. It adds to what you already own. A MBA would increase my functionality by increasing my processing power, albeight, a G4 Mac Mini is not the flagship of macs, it's functional and compact.

Stop slapping down a Mac that has a great niche, between desktop replacement and iPod Touch.

True. And as I said earlier, if in a future revision, the MBA were to lower a little bit in cost and increase in HD capacity, it would be a perfect primary machine for me.
 
he, he, he... :p

Apple is keeping supply pretty tight... :D

But it's the most common-sold notebook on the online store. Does that mean people are having a hard time getting them anywhere else, and thus go online, inflating the numbers?
 
Cube 2.0

To me, this is just like the G4 Cube. Pricey, limited abilities, zero upgradability. But it sure looks pretty. I'm not buying though. I'd buy my Black MacBook all over again if I were buying today. Better machine all the way around.

Yes, it's way, way thin. Yes, it's 3 lbs instead of 5 lbs. But the dimensions of the thing (other than thickness, mind you) are pretty much the same as the MacBook. You're really not saving much...and you're loosing a bunch.

I will admit, I must not be the target audience...and apparently Apple know there are people out there who want this wanna-be laptop.
 
To me, this is just like the G4 Cube. Pricey, limited abilities, zero upgradability. But it sure looks pretty. I'm not buying though. I'd buy my Black MacBook all over again if I were buying today. Better machine all the way around.

Yes, it's way, way thin. Yes, it's 3 lbs instead of 5 lbs. But the dimensions of the thing (other than thickness, mind you) are pretty much the same as the MacBook. You're really not saving much...and you're loosing a bunch.

I will admit, I must not be the target audience...and apparently Apple know there are people out there who want this wanna-be laptop.

You're missing one main thing...
It's not at all like the G4 Cube because it won't fail, like the Cube did.
 
I've had my Air now for about 2 weeks, making it my 4th Apple laptop I've owned and replacing my Macbook. I've found it to be the most amazing piece of kit that serves a great purpose to me, as I only use it whilst in bed and on the move (I won't comment on which one is the case as of the moment). Sure, it's not cheap, but I certainly wouldn't want to go back to anything heavier after having witnessed the difference.
 
look into the AIR

Despite spending an inordinate amount of time in trendy coffee shops around the city, I've never seen an AIR outside of the Apple store or BestBuy. And I've never seen them out of stock at either place.

Maybe they are selling better somewhere else, but I don't get the impression that the AIR is flying off the shelves around here...pardon the pun.

i have seen a few sold in NYC and Phila apple stores while there... and have not noticed so many in coffee shops... but did notice one on recent business flight..

best portable i have ever used on the road - highly recommended
 
I was at BestBuy yesterday shopping for a new Mac and they had every model in stock, even the BlackBook. Interestingly, only a few people stopped to try the MacBook Air, the Apple Rep said they had plenty of stock . Most of the people were interested in the iMacs of which I purchased one.

I looked at the Air for a minutes, then moved on to the others. It was very small and thin but just didn't interest me. The store lighting doesn't do the laptops justice, only the bright colors on the iMacs shined brilliantly.
 
Don't believe the 5-7 day shipping time. I ordered one a week ago and it said that time... but in reality it shipped in less that 24 hours! It was a CTO too! Typing on it now... 1.8Ghz/80GB... love the thing... I hope they fix Safari soon... running slow for my taste! :D
 
You're missing one main thing...
It's not at all like the G4 Cube because it won't fail, like the Cube did.

You are correct on this, it would appear.

I don't claim to be all-knowing, mind you. I was wrong when I thought the iPod mini and nano would fail. After all, think about it, who would want an 8GB Nano for $199 when they could get an iPod classic for $249 that has 10X the storage. 10X more for only $50 difference. Alas, I was wrong, there is a market for it after all.

I'm sure the Air will be a success, but it's one of the first Apple products in a while that I've not felt an urge to go get.
 
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