If I wanted a cheap second burner for my mobile system I could have gone with the Apple model if it was slot loading but alas, they make it compatible with only the MBA.... many lost sales Apple.
What did LaCie do that Apple couldn't do?
LaCie would have to go with an external AC adapter that needs to be plugged into the wall - at least if you want to use that device with the MacBook Air since it only has one USB port so you cannot "dual-port" it to get the ~1.0A such a drive needs to operate unless the LaCie drive is designed to handle more then .5A over it's USB connector and cable.
If the MacBook Air had two USB ports, then it wouldn't need a USB port that could provide ~1A of power and the MacBook Air Superdrive could be powered off two USB ports. And if the MacBook Air had a 6-pin FW400 or FW800 port, that also could have provided the ~1A necessary to power the SuperDrive.
But to stay so thin the MacBook Pro could only have one USB port and no FW so, to quote the late Jimmy Durante, "these are the conditions that prevail".