APPLE HAS LOST ITS MIND
These prices are ridiculous.  The Tech is last year.
Let's compare:
Entry Level Mac Book Pro vs 
New HP Envy 13t (
Click Here)  WITH added EXTRAS
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Basic  $1499 Macbook Pro
Core i5  - Sky Lake                             
8GB RAM 
Ram Speed - 1866 Mhz (Apple one real better, so minor)     [but with HP you can change it.]                                
2500 x 1600                        
No Touchscreen                   
3.02 lbs
Iris Graphics 540
1 headphone/mic
2 USB-C/Thunderbolt 
54.5 Watt-hour battery
=============
Hp Envy 13t high end extras  $1389 AFTER UPGRADES
Core i7 - Kaby Lake
16 GB RAM  
Ram speeed - 1600 MHz
256 SSD            
3200 x 1800  
Iris Graphics 620
Touchsceen
2.87 lbs
1 HDMI; 
1 headphone/microphone combo; 
2 USB 3.1 Gen 1 (1 HP Sleep and Charge); 
1 USB 3.1 Type-C™ Gen 1
57.8 Watt-hour battery
AND THE HP IS only $1389.  $110 cheaper  (
Click Here)
But Apple produces get this overpriced atrocity.
The HP Envy 13t is newer, packs more power, better resolution, better integrated graphics, more ports, and lighter and is $110 less.
Hundreds less!   if you go with base model of $849, which still packs a better Kaby Lake i5  and only ($966), if you want to equal the store of the entry level MacBook Pro.
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HP has entered the premium market in force.  Unless Apple comes out with a decent Air or Mac Mini, and soon, I am writing Apple off.
Apple started abusing her customer base with soldered RAM.  Then overpriced upgrades.
But this takes the cake.  $500 more than a comparable HP Envy 13t.   And if the 13t is upgraded to
1) A Newer generation Kaby Lake
2) an i7 instead of an i5
3) better resolution (3200 x1800)
4) touchscreen
5) more ports
6) Better integrated graphics (620 vs 540
7) and set at an equal 256 GB NMVe storage
it still comes in $110 less than the entry MBP.
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http://www.dell.com/en-us/shop/productdetails/inspiron-13-7378-2-in-1-laptop/dncwsab5104h
Dell with comparable stats has Kaby Lake  and 2400 MHz Ram  for $749
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Dell XPS 13"
1) i5  Kaby Lake (equal)
2) 3200 x 1800 resolution. 
$1399 -  $100 cheaper
http://www.dell.com/en-us/shop/productdetails/xps-13-9360-laptop/dndnt5103h
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HP is now the premium light laptop to beat.
Apple is abusing its customer base.  Apple has enough cash that she can sail for a year or more.
Let Apple's market share crash until Apple re-learns that Apple has to be premium to claim premium.
THIS WAS A DISGRACE!
Apple is now selling gimmicks.  And don't tell me that Apples are built better. HP has put together some impressive premium products.  Even Dell is better than the MacBook Pro.