My 2 cents and more of my lofty ideas which won't happen this tuesday.
Why Apple's Cinema TV display will be different? And why now is a better time?
http://www.last100.com/2008/02/07/through-patent-filing-apple-hints-at-rich-future-of-appletv/
In the patent above, Apple has already envisioned iChat to be part of the experience. It also has various patents on DVR for TV programmes. Possible Apple proposition: You recorded Season 3: Episode 4 of Heroes of cable. But hey, you missed the rest of the first 3 Episodes..no worries, iTunes store can help you. Just buy the previous episodes on iTunes store via this new TV.
Now, one would say, why can't Apple just incorporate the DVR feature into just the Apple TV box? Why compete with the big boys on HDTV sets? I seriously do not think Apple is building a HDTV just to add DVR capability in it.
Here is what some of the features this Apple Entertainment TV Display (let's call it that) will have.
1) iSight build in
2) DVR recording (I take back from my previous post that it won't happen after seeing the patents) with inbuilt TV receiver
3) Mic/headset via Wireless or BT.
4) Book Reader
5) Games
6) Remote device that acts as a voice communication device as well.
7) Voice call/answering
Hardware
1) H264 built in decoder/encoder
2) new sleek remote with LCD screen
3) Docking station for ipod/iTouch
What this new Apple Entertainment TV Display possibly can do
1) simultaneously ichat/phone chat/video chat over the net while watching any programme
2) Connect via USB your digital camera and upload your pics onto the set and subsequently to Flickr
3) Upload via USB your videos to the set and later to Youtube.
4) Record video messages
5) A new e-book section. To browse your ebooks from iTunes store
6) It is so simple to use...my grandma will know how. (Remove complicated remotes of normal TV set)
7) automatically downsize your recorded programmes back to your iPod.
8) capture any video calls and sync back to your iPhone.
It is an almost complete entertainment TV.
The TV is all about content - it's not about the best speaker or LCD screen. It is not where Apple would compete. The idea where the computer pushes the content only to the TV is dead (like DVD). It is the entertainment TV that pushes back the content (upload video, pictures, etc within the set) to all the available computers (macs, pcs) in the house as well.
Your family comes back from a nice outing complete with new Video footages and digital photos. Instead of uploading into your mac and going through all the fuss of "Editing" and storing. All one needs for the super newbie is to plug your devices into the Apple Entertainment TV Display and immediately you can view. The reason is to make this thing as simple and easy as possible. Where someone with no computer experience is able to do easily. And to center the experience around the living room. Current TV allows you to play your video cam or photos on the tv...but recording? not possible.
Now if you really want to edit your pics, you still have your normal computers to do so as they will be streamed to your computers for editing if you so choose to. Remember the Apple Entertainment TV Display is supposed to be simple to use.
Now I called my parent who has a similar Apple Entertainment TV Display via the iChat button on screen. I share the new video and photos streaming from my computer to theirs or I upload to youtube or flickr and gives them a direct link - all the while chatting over iSight and the communication remote. Or Share this via iChat with a friend on his macbook. Your daughter picks up the files from her macbook and send to her friends.
The new Apple Entertainment TV Display picks up and records voice/video calls too. You will have a new telephone number. It is
XXXX@ichat.com. You decided to call your mom, pap, galfriend...but they couldn't pick up the call. A video message is recorded. You will be notified when you are back home via your new remote or on screen display. Well if you don't like the new email number? you can dial via the normal telephone line which is built in too. Sync everyone's address book into the machine with privacy settings.
So what happens if a family is watching some programme on Apple Entertainment TV Display and your galfriend call? Simple. Pick up the call via your mac. or buy another voice remote set or use your iPhone/iPod touch with earpiece which will predetermine the user and all the calls will route to this particular set only. Without disturbing the show currently playing. Of course if you are watching a programme, the call can be just informed via your LCD screen on the remote. And not be shown on Apple Entertainment TV Display screen. It's your call. You set the preference and privacy settings.
Why a Apple TV with such soup up ability won't work standalone without the display. It needs to communicate back to the Apple TV the video processing of iSight and streaming real TV channels to the screen for recording. The HDMI won't cut it. By removing the HDMI, RGB outputs of the current Apple TV and incorporating the rest of the machine into the LCD TV, it will be more economical and design wise more aesthetically pleasing. Also we need to implement a dock into the machine and possible USB ports.
An all-in-box will solve much cable issues and cut down costs by using more standard size items than to source for miniature components and put into a Apple TV box. And the ability to incorporate some sort of gaming device/feature into this new Apple Entertainment TV Display much like Nintendo WII will be something interesting to see if it happens - a la proximity detector and 2D/3D game remote controller. What about controlling your TV via iSight and proximity detector? It will save lots of headaches with menus that needs lots of steps..and yes..no touchscreen because you do not sit that close to the media center. Maybe that's why you need a LCD screen...to build in proximity sensors. Somehow u can move objects on screen a distance away from the screen while holding the Apple remote? Apple already has some patents similar to Nintendo WII. Which allows you to zoom in and move things on screen.
There are a lot of endless possibilities for them to incorporate it into a nice package. Let's hope they do have something like that soon.