If Blue Ray is going to be supported, it means that at least the internal drives will be an option, and this means that the new macbooks will have an HDMI ouput.
I hope this materializes on next tue.
I think like any new technology it takes some time to be economically viable, like the DVD burners became feasible and logical into any computer some time ago.
Anyway I do want the blueray inside the macbook with HDMI to connect it to my Sony LCD TV.
Like others have posted I will use it to watch BR discs from Netflix, I will only buy a few ones.
The iTube name is lame, and it doesn't make any sense to replace any HDTV already in the market.
Unless it has a better name, and it features a service that will allow you to get rid of your current cable/satellite tv subscrition service, which nowadays are expensive and their packages make no-sense, as wells as paying for a tv service that is full of commercials and infomercials. This will be web based, so the cable/internet providers may cripple it, this is

's biggest challenge.

can shake the TV market and redefined it as they did with the music industry.
I am waiting for this:
- an HD on-demand service that will thriumph netflix and any cable on-demand service
- no download/streaming delay
- DVR
- HD tuning
- available via software update for current

TV
Who knows how big the Snow Leopard release will be and it may need a blue ray disc because it will not fit in a DVD.
So the media crossroad has these different paths: blue ray discs, flash memories, stream from the internet, the fastest wireless ever...
Who knows...