okay... so i finally finished reading this entire thread. hopefully i can maintain some objectivity as i really have no desire to own a new 'macbook', ergo i'm not passing out with ridiculous anticipation. that said: am i the only person here who thinks the ipod/macbook breadcrumb thing was intentional?? i mean, everyone is citing the url as 'www.apple.com/ipod'. but if you went to 'www.ipod.com', it would link you to the same place. i feel like the ipod/itunes section of the apple website would be an extremely high-traffic area, and for an 'accident' like this to go uncorrected for as long as it did seems a little suspicious. people have been asserting that perhaps this whole thing was the result of a 'misplaced' index.html file. but for anyone who did 'view source' on the ipod/macbook page, there was nothing to it but the code for the title bar and bottom search box, etc. that appear on every page of apple's website. if this had actually been part of a yet-to-be released page for the 'macbook', i would have expected to find at least some evidence of that in the page source. and yet all we see is a breadcrumb. frankly, the sole purpose of the page seemed to be focusing attention on that oh so enticing 'glitch'. not all of the traffic on apple's website comes from people like us. i mean, i could easily conceive of a great many folk venturing to 'www.ipod.com' or wherever else, people who are totally oblivious to the looming 'macbooks'. and so seeing the page as it appeared earlier today would be somewhat confusing. (hmm... i should be seeing ipods... what's all this about 'macbook'?? never heard of it...). interest is piqued. curiosity grows. imho, apple is trying to get people excited. trying a whole new approach to marketing, as it were. leaving an obvious clue for people to obsess over on forums such as this. because that's what fuels anticipation. if they followed the same formula that we've seen with the intel models up to this present, there really wouldn't be any surprise. i mean, everyone is basically certain at this point that the next thing in the pipeline is the ibook replacement. i remember watching the webcast where steve introduced the ipod nano last fall. people didn't know what hit them. it was the same thing when the mpbs and intel imacs came out. catching people off guard and surprising everyone by coming out ahead of schedule. (surely people haven't already forgotten the ridiculous speculation surrounding the 'one more thing...' invite). and yet by the time we got to the intel minis, the 'effect' had sort of worn off. the press already adores apple. and the roaring anticipation going on right now in the underground should be more than enough to draw attention to the 'macbook', whenever it gets released. steve knows his stuff. sure, apple could hold a big press conference with mister jobs prancing in and out of his reality distortion field trying to sell people on apple's newest consumer-grade portable. but where's the excitement in that? these 'macbooks' are going to be a huge commercial success. of this i have no doubt. a product with this much anticipation surrounding it's release should be able to sell itself quite easily, running on nothing but it's own merits. that said, the need for a special press event and a relentless onslaught of commercial campaigns seems almost null. in fact, there is such a thing as overkill. apple can only tout it's own greatness for so long before people start to get agitated. don't get me wrong... i love apple. and i'm certainly well aware of their obvious greatness and superiority. most people are. but preaching to the converted can get old fairly quickly. and before you know it people have already tuned out.
i'm not making any predictions as to when the 'macbook' will first appear. at this point i've lost count of the number of 'new ibooks this tuesday??' inquiries and speculations and claims that have come to manifest themselves on these boards before meeting their respective and equally swift demises. i will say this, however: so far, claims for may 9 seem more 'factually' sound than anything else that was said before this point.
...sorry. i had to get that out.