I don't find this feature compelling at all which is why it did nothing to sway me toward the plus over the iPhone 7. I see this as a gimmick which looks cool for a very specific type of image. If you're zoomed in and have a very flat focus plane then sure, looks good. But the second you want a gradually defocused background where focus falls off in z space, this is not going to work. It's still going to be a while before a truly portable camera can generate true background blur and bokeh. My best solution so far is my little canon g9x with a 1" sensor. If I know I'm gonna take pictures, I can throw it in the back pocket of my relatively skinny jeans.