'Macworld|iWorld' for 2012 - how not to brand, market and design.
OK it's terrible. Name is convoluted, confused, extraneous and passé. iFanevent - a lesson in how to patronise the audience, undermine the credability of your own event and sound outdated and out of touch with the sophistication and maturity of Apple and third party manufacturers offerings. The logo has 4 different degrees of letterspace tracking, condensed/capitalised/standard/light type weights. Horrific hierarchy and no visual impact. Was this the Designers first time in a DTP app by any chance? Like a kid in a sweet shop.
OK it's terrible. Name is convoluted, confused, extraneous and passé. iFanevent - a lesson in how to patronise the audience, undermine the credability of your own event and sound outdated and out of touch with the sophistication and maturity of Apple and third party manufacturers offerings. The logo has 4 different degrees of letterspace tracking, condensed/capitalised/standard/light type weights. Horrific hierarchy and no visual impact. Was this the Designers first time in a DTP app by any chance? Like a kid in a sweet shop.