It's what Apple forgot to put in the MBP to keep it from getting so hot
Apple is obsessed with name changes. If they keep this up, it's yet one more thing they can brag about. That will really thrill them.
Apple should build a radio station. Then they could have cheesy contests where people win prizes for thinking up new "i" names.
Yet I must say iWorld is fitting. We are in the midst of one of the most eerie periods in Apple history. They simply cannot do anything wrong. Everything they touch turns into a roaring success, it's an amazing time.