MWSF '06 transcript:
10:00 am
==========================
Steve appears on stage. He does the 3 acts thing.
--Act One--
--Media--
iPod shuffle has been successful. Charts / marketshare appear. All that stuff. Talks about the new iPod shuffle. Says its 1GB only. Due to the sucess of the black iPod, it will be in black aswell as white. He says he wants to move away from the lego type feel to something better. He shows a picture of the new shuffle with a black front, with same navigation and a chrome back. It has been made slightly wider too. This is because they have dropped the USB connector and are now using the dock connector.
Moves on to playing music. So far we have 4 places to playing our tunes. Car, Computer, Living Room and iPod. The car has been a brilliant success with over 30% of all cars in the US to have iPod features. Announces new car companies. Computer. Talks about iTunes. Talks about new feature. It's called MyTunes. This is where you have your own page on iTunes which is essentially a blog about music. Does a demo. iPod. Talks about success for iPod. He says: Now there was a rumour of a certain iPod a while back, but it was never done and it was forgotten about. Now we're doing it. He shows a photo on the screen of the iPod shuffle, Nano and Video. All in black. Suddenly he talks about the success of the U2 ipod and says that another artist is here. "Hung Up" starts playing, and all the iPods crossfade into glossy pink with black clickwheels with pink xbox 360 type rings on it. "The new Madonna iPods". They all include a poster of Madonna with her sig on the back. It includes a voucher for $50 off the Complete Madonna. The video Madonna ipod comes free with all available Madonna music videos on the ipod. Moves onto Living Room. Talks about AirPort Express. Very original, brilliant success. New model announced. Comes in white and black. Same thing but now does video. It also comes with the Apple Remote. New express has IRDA port for remote. Video is sent over 108mbps. Announces a new AirPort extreme too. 2 models. One with router and one with ADSL modem + router. White/black and comes with AirMedia (the new Airtunes + video).
Then, the screen changes back to a picture of the living room. The words, One more thing, appear. He announces a second Airport system. He calls it AirHome. This new device comes in white and black and is about the size of a slimline DVD player. It has an iPod dock on top and two harmon/kardon speakers attached. This connects wirelessly via AirMedia to your Mac to send video (connect AirHome to tv for this) and audio. It has a iPod dock for a sort of iPod boombox

system. Does a demo. Moves on. Moves onto iLife and iWork. Announces new suites. Same iLife apps with new features and a new app called iCast. This is a dedicated podcast maker. $99. New iWork. New Pages, new keynote. 3 more new apps in iWork. Cells, Webpages and Mail Pro. Cells = spreadsheet. Webpages = WSIWIG web editor. Mail Pro = Outlook type client. Webpages has it's pages published through another app included in iLife that adds photos, music and movies to the website. It's called iWeb. One more thing. Announces Front Row for iLife
And that's Act One...
==Act 2==
==The Mac==
Talks about new OS. Leopard. Talks about new features. One of them is the ability to run two OSs at once. i.e OSX and Vista. Makes joke about vista launchdate. Then talks about Macintel. Says this," We said we would have no Intel systems until 2006." Talks about portables. Introduces new Macintels. iBook and Powerbook. Both have swivel screens to form into tablets. And one special feature. The laptop screens have built in scanners for documents.

. All laptops have backlit keyboards. New portables also have a MightyPress. Similar to mighty mouse. The mouse button has pressure sensors. Then introduces new intel Mac Mini. Now comes with Mighty Mouse. Shows new Mac ad showing the iBook, powerbook, mac mini. And a small preview of the iMac and Powermacs. You dont see much of the iMac and Powermac. Just a shot of the word iMac on the casing and the famous G5 aluminium holes. Although you see the inside of the powermac and instead of G5, it has the Intel swish logo (the new one) but instead of Intel it has the apple logo. Talks about home intergration. Intros new Front Row ViiV enabled screens. LCD 37inch and Plasma 42inch. Both are HD ready (1080p) running Mac OS X x86 Tiger: Front Row edition. AirPort and Bluetooth enabled. Controlled with laser pointer.
==Act 3==
==Retail==
Announces new store. Calls it the iPod Shop. Just sells iPods. Each store is about the size of a toilet. Just consists of a kiosk. 50 of these are opening around the US, 20 in Japan and 40 in Europe. New Apple Stores too. 15 new stores opening in UK. 40 in Europe. New improved online store too. New payment system called AppleCash. Similar to iTunes gift certifacates, these credits can be used for music, prints, photo albums and items on the Apple Store. They also announce a new Reward Card called iSwipe. Collect points for products.
Thank you all for coming, and we'll see you in WWDC. Walks off... Music begins, Black Eyed Peas or summin'
Music cuts. Steve runs back on. Shouts out, there is one more thing. Apple announce partnership with Nintendo. Shigsy walks on and talks for ages. They demo the new Revolution console running on a cutdown version of Tiger. Revolution comes with iPod dock and it has iTunes on it. More special products between Nintendo and Apple promised for the near future