First, it comes in a plastic box similar to what the ipods come in. This box is sealed with 3 stickers that you must spend about 10 minutes scraping off with your fingernails. Or if you're real precise with a knife or something.
Once you get into the box, the mouse itself is stuck to the stand inside the box by another long sticker. This sticker actually leaves glue marks on the mouse itself, requiring you to then clean the mouse. Very un-Apple-like, Apple.
Then I take the mouse over to the iMac. I turn it on via the on/off switch on the bottom of the mouse, and it sits there for 3 minutes and then shuts off, because the iMac does not see it at all. I end up having to hunt down the special mouse software update on Apple's support website to even get the mouse to work for the first time. Again, not a good experience out of the box, Apple.