and if it is strong you will complain that it is too strong, and you want just to lay the phone and pick up easily, like in Q chargers.
It's meant to be strong enough to attach wallets and ideally to mount the phone in cars, etc.
Multiple reviewers have commented on how weak the magnets are. That suggests an issue.
I'm a huge Apple fan and this looked like a legitimately interesting idea, but the reviews are concerning.