Who cares about small businesses and mom and pop shops in 2015?
Many of us who appreciate good service. I patronize a mom and pop shop anytime it is feasible.
Who cares about small businesses and mom and pop shops in 2015?
So, how does Apple make money. Who sends them their portion of the fees?
Yeah locking down NFC is not an innovation.![]()
However, only Pay (as of now) has the tokenization (via unique device account numbers) and identity verification (via TouchID) that makes it significantly more secure than other NFC payment implementations.
Another major plus of Pay over the other previous payment system implementations (not necessarily just NFC ones) is that they aren't trying to replace (and thus compete) against existing credit card/banks.
I'm puzzled as to why Apple has chosen to limit Apple Pay to a country that has yet to widely adapt NFC payments.
Surely it would make sense to roll it out in markets that are already using the technology, to ensure Apple a foothold before Google and other competitors get ahead.
Are you sure you need a new terminal though?
Don't you just need a new credit card terminal and your credit card transaction processor to support it?
Most Android phones are already capable of NFC and have been for years now.
It's Apple who is just jumping on board. People with Android phones have been able to make purchases via NFC for a long time.
Good info.I'm not sure about the nomenclature...
I know I need a new credit card terminal (the device that sits on our desk). At this time, with my processor, to use the only NFC terminal they offer they charge a greater monthly fee to process the transactions. This is the case even if I don't use the NFC feature. I *think* they are trying to bundle in more services (digital signature capture, recurring payments), but still trying to get to the bottom of it.
It *feels* like a money grab opportunity to up-sell from my current processing company. Why? Because they only have one terminal that supports NFC and it comes with lots of other bundled services. I'm hoping things will come more inline next year if this takes off and NFC becomes more prevalent. For starters, they should be offering more machines that read NFC.
I have shopped around for other processing companies, but the fees were higher than my current processing company based on our volumes.
A few other items -
- I did the majority of the research on NFC prior to Apple Pay. Primarily due to the Oct 2015 deadline. At that time I was thinking I'll just get the chip card reading machine and be done with it so I don't have to worry about next year.
- After the Apple announcement, I called them back and they confirmed Apple Pay would be the same as my earlier NFC research. With NFC only available at a higher monthly price through them.
- With the updated info, I'll just hold off until closer to the Oct 2015 deadline and hope something changes. I'm guessing there will be more inexpensive Swipe/Chip/NFC desktop terminals at different price points. Its funny that with the 2015 deadline, there are still lots of swipe only card readers that are available and being promoted.
The industry runs slow... I'm sure because us retailers don't like spending money upgrading. We also don't want to get burned buying something that will need to be replaced in a year or two if we can avoid it...
Right now, I'll spend my $$ on a iPhone 6 and wait on the Apple Pay support for our business for 6 months.
And yet there are still cash-only store,s and Mom and Pop stores that only support Mastercard and Visa.
NFC won't start becoming commonplace for at least 4-5 years down the line, and even then, it won't be supported nearly everywhere.
As a small business, here is what I have learned:
1. I have to upgrade my terminal to accept chip cards by next year. Cost of new chip card terminal is about $300.
2. If I want a terminal that accepts nfc, I need to pay about $950 for a new terminal.
3. My processor charges a higher monthly fee for NFC compatible service. About $100 more per month.
That's on top of standard charge of 1-3% (depending on card type).
Right now, there is no plan to lower the 1-3% charge due to lower fraud.
So, as a small business, with very little banking leverage, accepting NFC at this time would set me back $1200 per year and it won't increase my business.
What do I like about it?
- reduced liability as we don't have to touch cards at all.
- quick, but not really a big deal.
- no stack of receipts to file and maintain to prove signatures in case credit card company asks.
untill the processing fee comes down, I'll probably hold off on accepting NFC. But I will purchase a card reader compatible with it mid next year.
I don't trust apple pay.
Apples software releases and updates have been terrible in recent years. Maps, FCX, ios8, iWork, MobileMe... Even iCloud fails on a regular basis. Plus iPhones have the worst battery life.
I just don't want to give apple control over my access to my money. With the recent iCloud security issues, they haven't earned my trust.
If I'm still carrying cards around as a 'backup' then apple pay is useless. It just adds more steps to the process of making a payment.
But that's just me.
True. But why hasn't it become ubiquitous?
That makes sense.
As a frequent credit card user, I like the idea of Apple Pay primarily because of increased security. For most transactions, the time saved won't make much of a difference.
interesting. I'll have to look into this.
merchant: Don't let the door slam your face on the way out!
So I am enjoying all this and people who post links about more info, thank you. Now I have a question and please go easy as I am still learning about this whole NFC stuff. Android fanboys rave about this and they had it for a few years now, so what's the big deal about NFC if now one is using it much yet? I see very little stores in my area using this way of payment. So is there another use for NFC besides paying for stuff?
Also because there is a new law upcoming that will require US Credit Cards to have a smart chip in it, as Europe has been doing for some time. This new law will require some places to upgrade their credit card machines, which includes machines with NFC.
Google Wallet uses a virtual number that effectively acts as a token for the real numbers that are registered. The real numbers cannot be seen.
PS. Folks, it's "Apple Pay", notPay. Would you guys
please stop
using "
"? It makes it hard to read your posts, and your
Pay points will be lost. Forum posts are not texts!
Thanks!
![]()
While that does sound cool, it's definitely not the norm here in the states. And I definitely don't see it becoming standard any time soon. Maybe in the next few years or so.
When was the last time you bought gasoline at a station that only took cash? When was the last time you shopped at a department store that only took cash? Over time, cash has faded and plastic has taken its place. Would you even shop at a place that only took cash today? That will be what happens with Apple Pay for me.
No offence intended, but is America that far behind?
In Aus I don't think I would have seen a terminal that doesn't support NFC for 2 years. We can't even sign anymore, its either Pin or NFC.
True. But why hasn't it become ubiquitous?
If they have what I want at the right price, I'll get cash and go there.
There's a restaurant/bar around here that has some of the cheapest burgers and drinks you'll ever find. Cash only. I go there all the time, it's not that big of a deal to stop at an ATM on the way.
I prefer plastic, and rarely carry cash on me, but I'm not going to boycott a place because they don't take my preferred payment method.
You always have to most informative posts.To us older people, a few years' difference is really not very far
Aso, an advantage to the delay, is that now most chip terminals also come with NFC support built in, or at least, cheaper than a few years ago.
So when the EMV switchover is done in the US, it's more likely that NFC will be widely supported than some other countries.
Interestingly, Australia kept missing its changeover deadlines for years. The US is still meeting its deadlines. They are just later deadlines.
That's because it's not a contest. It's a staggered rollout controlled by the banks and CC schemes.
In a similar way, Apple Pay is being staged outward from the US. It doesn't mean other countries "are far behind".
1. Most major US carriers blocked Google Wallet from using the Secure Element on their phones, as they were trying to promote their own wallet.
2. Some major retailers are trying to promote their own payments system (MCX).
3. It's not 2015. Many stores have yet to pay for new terminals. And those who have, often have not turned them on yet.
I suspect that people will likewise have to get used to Apple Pay only working at certain stores for a while.
--
I also think, just as with Google Wallet, that it won't be that big a deal either way. Sure, it'll be convenient if you're in a rush or if only your hand with a phone is free, but it's not going to stop anyone from still using their physical credit cards.
e.g. Who's going to say, "Oh gosh honey, I couldn't buy you an engagement ring because the jewelry store doesn't take NFC payments."![]()
McDonald's owns Chipotle. How can Chipotle not be on board?
Jumping on board with a proprietary system rather than just NFC.