Become a MacRumors Supporter for $25/year with no ads, private forums, and more!

Marissa Mayer Says Yahoo Would 'Welcome the Opportunity' to Become Default Safari Search Engine

MacRumors

macrumors bot
Original poster
Apr 12, 2001
50,971
12,479



Yahoo chief executive Marissa Mayer, during the company's quarterly earnings call on Tuesday, expressed interest in Yahoo becoming the default search engine in Safari. Mayer recognized the significance that getting Yahoo in front of Mac, iPhone and iPad could have for the search engine, referring to Apple's default web browser as "one of the premier search deals in the world if not the premier search deal in the world."
"The Safari platform is basically one of the premier search deals in the world if not the premier search deal in the world," Mayer told RBC Capital Markets analyst Mark Mahaney. "We're definitely in the search distribution business. I think that we've stated that really clearly in the past and I think with Mozilla and also in addition we brought Amazon eBay on board with smaller distribution partnerships in Q4."
Google renewed its search partnership with Apple in 2010, although the contract is reportedly set to expire in 2015 and, supported by the fact that Google Maps and YouTube are no longer stock iOS apps, Apple is speculated to be considering a number of options. Back in November, it was reported that both Microsoft and Yahoo were courting Apple to become the default search engine in Safari.
"We're in the search distribution business and anyone who is in that business needs to be interested in the Safari deal. The Safari users are among the most engaged and lucrative users in the world and it's something we would really like to be able to provide.

We've worked really closely with Mozilla to ultimately bring to their users an experience that they designed and that they feel really suits those users and we would welcome the opportunity with any other partner to do the same, particularly one with Apple's volume and user base."
The New York Times, citing various reports from analysts, suggests that Google losing its Safari contract may not have much impact on the company's bottom line. The two important factors involved are how much Google is paying for its Safari search engine deal, and how many users would simply switch back to Google if Apple switched to Yahoo or another search provider as default.

Article Link: Marissa Mayer Says Yahoo Would 'Welcome the Opportunity' to Become Default Safari Search Engine
 

MartinAppleGuy

macrumors 68020
Sep 27, 2013
2,246
887
Yahoo should separate their search engine and their home page. Its like living in the 90's again.
 
Comment

bbeagle

macrumors 68040
Oct 19, 2010
3,419
2,684
Buffalo, NY
Keep grasping at those straws Marissa.

Yahoo! being the default search engine on 50% of phones in America would fall into Marissa's lap. Something out of Marissa's control - a spat between Google, Microsoft and Apple would cause Apple to go to Yahoo!

Of course, Marissa would claim that SHE was responsible for it happening, and reap millions of dollars in bonuses.
 
Comment

Rafagon

macrumors 6502
Jun 19, 2011
282
262
Miami, FL
They can change it to Baidu for all I care. Just leave the setting where I can change it back to whatever I like.
 
Comment

extricated

macrumors 6502
Jul 14, 2011
442
58
Arkansas
I'm not a "fan" of Google, but they yield consistently solid content on searches - so I use them. If Yahoo can produce a great experience in that regard, go for it; but I'm doubtful.
 
Comment

maflynn

Moderator
Staff member
May 3, 2009
67,373
34,569
Boston
Yahoo, they just can't seem to get any traction. I'd rather see apple keep Google as the default.
 
Comment

Tankmaze

macrumors 68000
Mar 7, 2012
1,687
316
Meh, lots of people would switch instantly to google if this happen. Waste of money for yahoo.
 
Comment

nburwell

macrumors 601
May 6, 2008
4,941
1,860
DE
I have the Google app already installed on my iPhone/iPad, along with using Chrome on my MBP. So this really wouldn't affect me since I really don't use Safari conduct searches on my iPhone/iPad/MBP.

I honestly can't remember the last time I ever used Yahoo to search for something.
 
Comment

Daalseth

macrumors 6502a
Jun 16, 2012
569
236
I keep trying to leave Google's data mining empire. I've gone to Duck Duck Go, Bing, Yahoo, and a few others over the years. I keep ending up back at Google because it works. It has the most complete listings. I find what I want.
<sigh>
 
Comment

VulchR

macrumors 68020
Jun 8, 2009
2,401
11,855
Scotland
I'd be OK with any default search service provided I had the option of switching. Honestly I would like a web search service that has decent coverage but whose search results cannot be influenced by companies buying top listing.
 
Comment

StoneJack

macrumors 65816
Dec 19, 2009
1,124
382
Marissa,
before doing such outrageous things, how about a small step
Yahoo messenger which actually works with OS X (yosemite)?
 
Comment

kds1

Suspended
Feb 17, 2013
820
324
New York, New York
No thank you.

----------

I keep trying to leave Google's data mining empire. I've gone to Duck Duck Go, Bing, Yahoo, and a few others over the years. I keep ending up back at Google because it works. It has the most complete listings. I find what I want.
<sigh>

Other than YouTube and news.google.com, I'm out of Google. I use Bing. Google is not welcome on my devices otherwise.

P.S. Google being "better" is a myth
 
Comment

Jess13

Suspended
Nov 3, 2013
461
2,433
Yahoo!'s been trying by promoting Apple devices:
 

Attachments

  • Screen Shot 2015-01-28 at 8.16.33 AM.png
    Screen Shot 2015-01-28 at 8.16.33 AM.png
    1 MB · Views: 222
Comment

Saucesome2000

macrumors 6502
Dec 10, 2014
338
319
Nashville, TN
Google and my iPhone make for the best possible user experience on a phone. Wether it's search, Gmail, Translate, Now, Maps, whatever. I love the fact that two continue to work together. I only use Yahoo for their impressive mix of news stories.
 
Comment

CFreymarc

Suspended
Sep 4, 2009
3,969
1,149
I keep trying to leave Google's data mining empire. I've gone to Duck Duck Go, Bing, Yahoo, and a few others over the years. I keep ending up back at Google because it works. It has the most complete listings. I find what I want.
<sigh>

Dude, you are expressing a classic Snake Eating Itself argument. The reason why Google's search engine is so good is because of its data mining.
 
Comment
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.