Try turning off the spotlight behind you.
Seriously... all the complaints about reflections...it makes me wonder about the complainers' setups. Do you have a window behind you, letting the sun shine directly onto your monitor? Do you wear a miner's helmet with a headlamp?
I have used mine in various ("normal") conditions... in my bedroom, in my kitchen (with lots of ambient inside and outside light coming in), at school under lots of fluorescent lighting, in the dark... I think it looks amazing under all conditions. Yes, I've used matte screens, projectors, CRT monitors, LCD monitors, plasma screens, etc.
I'm sure the matte finish looks wonderful also, but I just can't understand all the hating on the glassy and glossy screens. Even when I actually DO see some reflections on my MBP's screen, they are usually not bad at all and I am able to "ignore" them with no effort. In fact, it's one of the most impressive looking monitors I've ever seen...especially for being on a laptop.
For anyone who is in the market and thinking about screen finishes, don't fear the glassy screen... at least go check it out for yourself... and keep in mind the setting you try it in.