As absurd as it is, Apple and most of their consumers don't care. This has been going on for decades, so you can comfortable say that Apple consumers don't care if they get ripped off.
Well a big chunk of Apple users are regular people who got used to iOS and switched to the Mac for private use in the last 5 to 10 years. Like my wife and a lot of my friends. Casual and even power home users, just not pros. Those people were happy with Macs and I showed them that Macs were not cheap at first sight but if you take into account what you get Macs used to be the best of the best so actually they were worth the price.
Now my friends need new computers and its hard to tell them that a Mac is still the best computer on the market. My wife had to choose between a new MacBook pro for 2500 Euros and a Windows machine for 750 Euros with the same or better specs and went with Windows. Of course she will miss MacOS but it looks like Apple doesn't care anymore for those normal people. And Windows is not bad like it used to be. It took me some time to get used to her machine when I was helping her set it up but hey Windows 10 is not bad at all! And there is iCloud for Windows too! So lets see how it all works out, if everything is fine I will switch too when my Mac dies or doesn't get the latest OS.