This makes Apple look like a joke.
Why is Apple a joke? I have to answer -- as off topic as it is.
Do you REALLY think it's some sort of weird accident or part issue with the watch that they choose a hip high end boutique like Maxfield to sell a small amount of Apple Watches?
You REALLY think that this whole thing could and should be done at an Apple Store like The Grove or Beverly Center?
No!
This is totally by design. And yeah they are holding steady on this strategy - as crazy as it is making the normal "Apple" early adopters feel. The heat Apple in Cupertino is feeling I'm sure is very hot. No doubt. But ...They need to stick to it. Those who understand the depth of the "accessory" market get it. It's HUGE. It's lifestyle. And it makes sense.
The idea of selling these watches at the Apple Store would totally destroy the legacy of the Mac AND its biggest product -- the iPhone and drive away a throng of customers that want no part of "watches". I'm shocked how so many don't get it. This is not "transitioning" the iPod market to iPhone people.
My gut says that balance on the watch will happen globally AFTER the next iPhone release and be readily in supply just in "time" for the holidays. By then they will accumulated enough order data and preferences to make this a blockbuster catergory - another reason today the watch is relegated to the "other" category on its financials -- for now...
The watch will end up being a HUGE category for Apple - bet me.
Btw I ordered a 42 mm Sport Black Space Grey today at Maxfield. Took 20 min to get a appointment time. Waited 1 hour till called into store. Done. Guy said 2 days is average till called for pick up. It's Saturday so I'll expect it Tuesday or Wednesday.
Bottom line. This beats what will happen via an online order. So far..
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