No it's not a joke. I have several reasons why I don't want to SS.
1. First gen. Why waste money when I know I'm going to buy the next gen and it will be better. The SS does the exact same thing as the sport. The black leather magnet band looks just as good on the sport as the SS.
2. I'm very active and I use my pebble all the time. The apple watch is suppose to be for activity, which is how I plan to use it. I've been waiting for a watch with HR monitoring. My pebble is beat to hell because I use it all the time. I assume my apple watch will share the same fate.
3. I have other watches. This isn't going to be my go out / show off watch. I have my Rolex, or Movado for that.
Lastly, I have money because I don't waste it. If you find value in the SS, more power to you. This is the first apple product that I didn't fall into the hype with. It doesn't offer me anything more for my money. Not more memory, or a faster processor. Just better glass, that is more prone to shatter if dropped.