This is how this panned out...
Initial store visit:
I was offered a repair under warranty. Genius Bar tech was well aware of the issue and said they are "flooded" by keyboard issues. They offered to "let me buy a new one" to use for duration of repair process and I declined.
Email:
Sent an email to Apple letting them know that there was no way I could trust the MBP going forward and I felt that my money had been stolen. I promised to do what I could to let folks know that the issue was clearly widespread.
Customer Support report:
Reported as above using their customer review system after my store visit.
Phone contact:
They contacted ME to discuss issue. I explained the job I'm on and how this had me boxed in. Rep on phone clearly indicated that the keyboards were a serious issue and that Apple was trying to figure out what to do. I was put on hold and spoke to a supervisor of some sort. This dialogue mirrored the 1st, ending with him asking me to return to the store with the laptop for another look. But an hour later I was contacted by another Apple rep and things changed.
Resolution:
I was refunded full MSRP on the 15" MBP that was bought in February. I had paid 2250.00 for it and no tax, so I came out ahead on that. I immediately ordered a iMac 27 i7 with top level graphic card for 2500 and then grabbed a new MB Air for my portable needs. The manager helping me with this indicated in NO uncertain terms that the keyboard issue is serious and widespread. He also said Apple is expected to do something about it, perhaps as early as next week.
I'm sorry to say that the keyboard issue IS very likely to effect a majority of machines over time. That's not MY opinion, but rather based on the statements made by folks at Apple multiple times. At no point did they deny that the issue was widespread; very much the opposite.
So...I'm happy they took care of me, though I loved the idea of a single system solution. For now, it's not to be. I back to writing on the Air and that's fine. It's an i7 with 512 gb, so pretty snappy. The powerhouse desktop will take care of everything else with ease.
R.