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macrumors bot
Original poster
Apr 12, 2001
63,791
31,261


On Tuesday, less than 24 hours before Apple's media event to introduce the iPad, publishing giant McGraw-Hill's CEO Terry McGraw confirmed that Apple would be introducing a tablet at the event. McGraw also confirmed earlier reports that Apple and McGraw-Hill had been working closely together on e-books, particularly e-textbooks, for the device.


115735-ipad_publishers.jpg


McGraw-Hill's content was, however, nowhere to be found in Apple's presentation at the media event, and VentureBeat reports that Apple CEO Steve Jobs had immediately removed McGraw-Hill from the presentation after McGraw's disclosure on CNBC.
McGraw-Hill is bigger than most of the publishers on this slide. But insiders say as soon as Terry shot his mouth off on CNBC, Jobs had the company cut from the presentation. We won't know for a few weeks if McGraw was only wrist-slapped, or if he's been thrown out of the game.
The move is reminiscent of Jobs' reaction after a leak by graphics card manufacturer ATI just prior to Macworld San Francisco 2000 that revealed Apple's plans to introduce new iMac and Power Mac models using the company's graphics cards. In that case, Jobs reportedly pulled all mention of ATI from his presentation at the last minute, although the products obviously continued to ship with ATI products inside.

Article Link: McGraw-Hill Tossed From iPad Media Event After Premature Confirmation?
 

BryanLyle

macrumors 6502a
Aug 2, 2005
727
43
I hope this is true. If these companies want to play with Apple, they need to understand the rules. KEEP YOUR MOUTH SHUT :)
 

MarlboroLite

macrumors 6502a
Oct 29, 2007
581
5
the 13 colonies
probably just a slap on the wrist...if McGraw-Hill is as big a publisher as they apparently are, Apple obviously wants their content on the store...it would be pretty stupid to block them over a "leak" that wasn't really a leak--everyone knew it would be a tablet...every newspaper or media article talking about the event mentioned that it would be a tablet.
 

Consultant

macrumors G5
Jun 27, 2007
13,314
35
I hope this is true. If these companies want to play with Apple, they need to understand the rules. KEEP YOUR MOUTH SHUT :)

Pretty much. Plus, he's in the publishing indusry, so he should be able to read NDA / embargo. (or maybe not)
 

Detlev

macrumors 6502a
Sep 16, 2003
509
0
If it is true, good for Steve.

Then again, maybe Terry thought he was speaking in confidentiality. You know, just between you and me.
 

agkm800

macrumors 6502a
Jun 18, 2009
672
4
So what the company name is not on the screen. Big deal.

Apple can't ditch the biggest publisher. They need each other.
 

gglockner

macrumors 6502
Nov 25, 2007
413
52
Bellevue, WA
Apple is not stupid. They won't remove McGraw Hill content because it will produce lucrative commissions for Apple. But it makes sense that Steve Jobs removed their logo from the presentation as a gesture.
 

RyanR.

macrumors 6502
Sep 24, 2008
298
0
Virginia
I laughed when I saw that slide yesterday... news flash: don't steal Steve's thunder...

Modbook- here I come;)
 

pirateyarrr

macrumors regular
Dec 8, 2009
125
0
Who gives a crap. McGraw probably made more people aware of the Apple "event" than otherwise would have. The books from McGraw-Hill will still be included. Total non-story except in the extreme-Apple-fan universe.
 

fishmd

macrumors 68000
Jun 18, 2008
1,609
44
Sunny South Florida
I wondered about this as well. And good for Steve that he removed them from the presentation. However, they better not have just done away with the deal as this would really hurt Apple more than McGraw Hill. Apple really needs them for the text book side of things if they want to make this the best e-book reader device. :confused:
 

kaisdaddy

macrumors member
Jan 8, 2008
65
41
True, but guess where we are?

Who gives a crap. McGraw probably made more people aware of the Apple "event" than otherwise would have. The books from McGraw-Hill will still be included. Total non-story except in the extreme-Apple-fan universe.

Welcome to the extreme-Apple-fan universe! :D
 

Bevz

macrumors 6502a
Oct 23, 2007
816
137
UK
No controlled leak then, he really was just an idiot! ;) Who'd have thunk it...
 

amac4me

macrumors 65816
Apr 26, 2005
1,303
0
There would have to be a legal foundation for Apple to drop them (if indeed Apple canned the deal). McGraw-Hill's CEO really dropped the ball (uh ... distribution deal?) on this one.

As I watched the CNBC clip the day prior to the event, I couldn't help but come away with a feeling that the CEO was simply enjoying his little speech about the iPad, what he knew about the device, and McGraw's-Hill's content that would be available. He should have realized that Erin Burnett baited him to get him to reveal information.

If I were an investor or board member of McGraw-Hil, I would question how his actions have potentially undermined the company's competitive position in the industry.
 

Sabenth

macrumors 6502a
Jan 24, 2003
887
3
UK
Who gives a crap. McGraw probably made more people aware of the Apple "event" than otherwise would have. The books from McGraw-Hill will still be included. Total non-story except in the extreme-Apple-fan universe.
you must be joking the world and its wife new about this event cause it was on every flipin news network going and whats more i still wont buy this over sized ipod. I would be intrested to know if the ibook store is going to come to itunes for mac and pc though .
 

alexk82

macrumors regular
Nov 30, 2009
112
1
East Coast
i knew it

after seeing that other post about him confirming the tablet before Wed, i knew something would happen to the guy. you don't mess with steve jobs
 

chappy87

macrumors regular
Jan 24, 2008
154
0
Southampton, UK
Not such a "controlled leak" then.

Seriously, Steve needs to grow up. Throwing his toys out of the pram for no reason other than we were told all we knew anyway just before he took to the stage. Perspective, please.
 

je_wallace

macrumors member
Jan 26, 2004
42
0
Budapest, Hungary
Really? And that's a surprise because?

Really? And that's a surprise because?

No joke.

Bob, when Steve says don't say anything...he MEANS don't say anything...bet McGraw-Hill's looking for a new CEO today.
 

andiwm2003

macrumors 601
Mar 29, 2004
4,383
454
Boston, MA
i guess the ceo doesn't care about being on that slide anyway. the contracts for publishing certainly have been signed already and won't be cancelled. this is just to satisfy steve's big ego.
 
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