Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
I expected this. Didn't know why so many assumed it was a "controlled leak". Sometimes CEO's are idiots. That's why they have marketing directors.
 
it would be insanely stupid if it's anything more than just a slap. :rolleyes:

Jobs is such a control freak.
 
How many times is this "news" going to be reported?

MACMILLIAN IS A MCGRAW-HILL PUBLISHER.

I don't think so. According to wiki:

Macmillan since 1998
Pearson acquired the Macmillan name in America since 1998, following its purchase of the Simon & Schuster educational and professional group (which included various Macmillan properties).[6] Holtzbrinck purchased it from them in 2001.[7]. However, McGraw-Hill continues to market its pre-kindergarten through elementary school titles under its Macmillan/McGraw-Hill brand. U.S. operations of Georg von Holtzbrinck are now known as Macmillan.
 
The textbook publishers have been gauging students for years. They think they are the kings of the book universe. It's great to see a more powerful king slap them in the face and kick them down a notch.

Now if Steve can convince them to not be so greedy perhaps American students can get an education without going broke in the process.

They shouldn't agree to keep their mouth shut if they can't.
 
Childish

Well, if Jobs' irate behavior made Apple cut their ties with McGraw-Hill, that would damage the bookstore. As a shareholder, I think that behavior is quite irresponsible.

As great a CEO as Jobs is, it seems some aspects of his personality are still firmly rooted in kindergarten. He could have joked about it and make his point in the actual keynote. What a girl.
 
If this is true, that Steve Jobs really had a temper tantrum and excluded McGraw-Hill because of that, then he is a fool. First, everyone already knew about the pending Tablet announcement, and Jobs even recognized that by showing the "Ten Commandments" slide, quoting the Wall Street Journal. Second, the education market is KEY to selling this thing. What kind of customer stands to gain the most from owning a $500 eBook reader? A STUDENT, who else?!? Think about it. It's a device that can single-handedly replace every book and notebook in a student's backpack...all weighing in at 1.5 pounds. Apple is plain STUPID for excluding the obvious student and mention of textbooks from their presentation. I'm not sure if I'm going to buy one of these now, but if I were still in college (or still in medical school), and all my texts were available in this format, I'd buy it in a SECOND!

Also, hopefully someone will come up with a slick note-taking app that will allow for very good handwriting recognition using an accessory stylus. THEN, there won't even be need for notebooks. AND, you can even use the Voice Recorder to RECORD lectures while you take notes. What other things would you need to carry around to classes?!?

Steve is a fool to make a mountain out of a mole hill in this situation. Apple needs McGraw-Hill more than McGraw-Hill needs Apple.
 
Are you sure?

How many times is this "news" going to be reported?

MACMILLIAN IS A MCGRAW-HILL PUBLISHER.

Macmillan Publishers Ltd. is not to be confused with the former New York-based publishing house, Macmillan Publishing Company. A few years after World War II ended, Macmillan Publishers Ltd. sold its U.S. company, which became Macmillan Publishing Company. It grew to be one of the largest U.S. publishing houses. Although they shared the Macmillan name, the London and New York Macmillan companies operated entirely independently of each other. Macmillan Publishing Company ceased to exist as such in the early 1990s. The assets of the company were sold and divided up, resulting in the use of the Macmillan name on various titles and lines of books which are still in the market today.

Go here: http://us.macmillan.com/splash/about/history.html and check the logo against the one from yesterday's slide; you can also read the history there.
 
On Tuesday, according to my Mother, Whoopi Goldberg (of the View) was going to get an advance look at the tablet. Then, on Wednesday, she was going to give details. In MN, the View airs at 10am cst which was 2 hours before Steve's announcement. I told her that I didn't think that she would be able to do so and that just by mentioning the tablet she was in trouble with Jobs. Her response was that "maybe she didn't specifically say tablet". Well, on wed, Whoopi made absolutely no mention of any product by Apple.

Personally, I think including someone from the View is smart thinking. Yes, us techies don't watch this show (myself included), but many non-techies who read alot and could easily use the iPad do. This is a significant amount of potential customers.
 
Poor Verizon

I think they are still in Steve's doghouse.....and rightfully so. They were arrogant up front "we don't need the iPhone".....and now they just don't have the proper network to support these global devices.
 
Could that be a reason why e-books on Amazon ($9.99) are cheaper than the ones on iBooks (>$12)? Good for Steve ;)
 
Well, if Jobs' irate behavior made Apple cut their ties with McGraw-Hill, that would damage the bookstore. As a shareholder, I think that behavior is quite irresponsible.

As great a CEO as Jobs is, it seems some aspects of his personality are still firmly rooted in kindergarten. He could have joked about it and make his point in the actual keynote. What a girl.


Precisely. Everyone knew a tablet was coming, and Jobs made a point of putting up the WSJ slide with the quote about the last tablet anticipated this much was the one given to moses, and making it a humorous point! You'd have thought a man who is only alive today due to extreme medical treatment an organ donation would have a bit more perspective and more of a handle on what is important in life. Apparently not.
 
If this is true, that Steve Jobs really had a temper tantrum and excluded McGraw-Hill because of that, then he is a fool.

Partial quote

I respectfully disagree. An agreement is an agreement. Like the one Gates made when contracted by Apple to develop Mac Office i.e.Word, Multiplan, Project and File in 1983. He wasn't supposed to reverse engineer the Mac OS to create Windows. SJ has to play tough to protect Apple and its investors from people that break NDAs even if it inflicts some self-damage. Having said that I agree with many here that think it is a slap on the wrist, I hope so anyway.
 
Precisely. Everyone knew a tablet was coming, and Jobs made a point of putting up the WSJ slide with the quote about the last tablet anticipated this much was the one given to moses, and making it a humorous point! You'd have thought a man who is only alive today due to extreme medical treatment an organ donation would have a bit more perspective and more of a handle on what is important in life. Apparently not.

So if a leak had occurred earlier enabling a rival to steal the project and damage AAPL that would be OK or not? Or is it simply OK the day before Apple present? NDAs can be broken at some times and not others? Not sure I follow the logic here.
 
Not such a "controlled leak" then.

Seriously, Steve needs to grow up. Throwing his toys out of the pram for no reason other than we were told all we knew anyway just before he took to the stage. Perspective, please.

I think that as the most powerful man of the tech industry, I'm pretty sure nobody can really say what he should and shouldn't do.
 
I still think it was a well timed leak. Excluding them is part of the smoke and mirrors Apple put in place to make this happen. You're all being fooled. :p
 
When watching the keynote last night I wondered why so much time would be consumed demo'ing monotonous elements of the device (browse a few more websites whenever you get a chance...).

I noticed that too. Compared to other keynotes and for such a potentially hot item, it was poorly presented. A lot of time spent luffing downwind. There are actually some things about the device to get excited about, but Jobs seemed almost distracted by the thing, and forgot about selling it.

But then, it is a tablet, and as such, the tablet curse applies.
 
Sorry, don't believe it.

We would have been the odd man up there. Everyone else are trade publishers. We publish textbooks.

Terry didn't have any inside information than what he had been told by us underlings who read Macrumors, etc.

He just does what every good CEO does: he took little bits and put them together in what sounds like a good story, but when you actually listen to it you cringe because you know he doesn't really understand everything he is talking about.
 
Steve not petty

You sign an NDA, you abide by the NDA. If you don't there must be a consequence, big or small. This one was small. I'll bet McGraw has apologized and everyone has moved on.
 
I think that as the most powerful man of the tech industry, I'm pretty sure nobody can really say what he should and shouldn't do.

I'm allowed to objectively comment on what I regard as reasonable or unreasonable behaviour, regardless of their standing! George Bush spent a fair amount of time as "leader of the Free World" yet many had opinions on what he should or shouldn't be doing!

And regards to the breaking of an NDA, the response should be proportionate to the damage. The damage of mentioning the existence of a tablet that everyone was 100% sure of existing anyway? Zero! It's not like there was a threat to the market of the iPad in any way! Courts would award damages in cases of breach of contract depending on the damage caused by the break, surely?
 
Big time wrist slap! I would of done the same thing. This is why we have agreements. It f*cks up his presentation becuase everyone knows about it already. But... It's almost impossibe to keep secret these days anyway.
 
McGraw is an idiot. Or one huge ego on legs. Did he really think Steve would not be major pissed off with this stupid self serving leak.
Regardless of who was involved, if you have an agreement to keep quiet and you break that promise then that's plain dumb or dishonest.
He deserves what he is getting.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.