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McGraw-Hill Tossed From iPad Media Event After Premature Confirmation?
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I hope this is true. If these companies want to play with Apple, they need to understand the rules. KEEP YOUR MOUTH SHUT
I can't help but think of how Apple would be as a kid in the playground. I don't think it would have any real friends.
NDAs are meant to prevent giving competitors advance knowledge. Releasing comments on the specs a day or a week in advance doesn't materially effect the product, or the sales. Apple, as a company, just like being a bunch of vindictive jerks.
FWIW I'm fairly underwhelmed with the iPad. Would be *much* more interesting if it ran OS X.
When discussing the publishing industry, 2002 may as well be 1902.
There's been so much consolidation and movement in that industry - particularly educational publishing - that eight year old figures have no relevance whatsoever.
I was under the impression that Pearson was currently the world's largest education publisher, followed by Houghton Mifflin-Harcourt.
I feel somewhat the opposite.
I think a lot of people will be impressed by it at first glance, but then come to their senses as they use it and struggle with some computing basics.
They will be surfing the web and come across sites in flash that won't display. They will see the "missing plugin" icon, thinking they can tap it to download what is required, but nothing will happen.
They will be surfing the web and want to download a file and be unable to.
They will wonder why they have to view thumbnails to switch safari pages instead of tabbed browsing.
They will come across media formats that the iPad won't play.
They will wonder why small apps don't just open in a small window and why they can't run more than one at a time.
Then someone with an iPod Touch will tell them it's because they are basically using a blown-up version of what he just pulled out of his pocket. They will curse themselves for getting scammed into thinking they were buying a tablet computer.
Exactly....everyone is jumping to a conclusion which is fun to think about (Steve throwing a fit because of what the MH CEO said) but that conclusion is likely to be completely wrong.
The event yesterday focused on the pad as a home device, we saw no mention of its possibilities in health care or education. Obviously, we are going to hear about these markets when Apple is ready to enter them but yesterday was all about getting the iPad in people's homes thus the low entry price. I think when Apple is ready with a future tablet (probably 12" to better accommodate textbook layouts) then you will hear about MH and the other educational publishers. Yesterday wasn't a dis to MH, it was just the wrong time to be talking about future ambitions.
I thought the guy said they had their own App coming?
To work with the iPhone and would work with the coming tablet.
If they are going to have their own app when they aren't going to be in the iBook app like all the publishing companies in the slide.
To work with the iPhone and would work with the coming tablet.
If they are going to have their own app when they aren't going to be in the iBook app like all the publishing companies in the slide.
I hope this is true. If these companies want to play with Apple, they need to understand the rules. KEEP YOUR MOUTH SHUT
Oh sure, no one messes with the wizard of infinity loop. Get a grip. Things like this will just add to the walled garden of apple. Jobs has to make sure he doesn't turn into some kind of dictator wielding he power.
Not a snub
Not a snub:
http://latimesblogs.latimes.com/technology/2010/01/mcgraw-hill-ipad-ibooks.html
Not a snub:
http://latimesblogs.latimes.com/technology/2010/01/mcgraw-hill-ipad-ibooks.html
there was no misunderstanding. the way he phrased his response, he said it outright as if it were common knowledge. i hope others don't buy this bull that he was simply "rehashing" previous rumors. it didn't sound like that at all.
of course, if in fact that whole story IS true, then he should consider public statements accompanied by a prepared statement lol
of course, if in fact that whole story IS true, then he should consider public statements accompanied by a prepared statement lol
Yeah but specifics that the iPhone OS to be used that a major. We had rumors but we didn't have specifics information. I knew that wasn't a controlled leak. This is worse than Kanye West and Taylor Swift!
Few things vex professional mesmerizers--like magicians and con artists--more than assistants trying to steal the limelight.
For the trick to work to maximum effect, the mark's attention must be controlled completely. Jobs can't have bit-men freelancing, spoiling the "magic" that is needed to drive sales of non-essential items like iPads.
For the trick to work to maximum effect, the mark's attention must be controlled completely. Jobs can't have bit-men freelancing, spoiling the "magic" that is needed to drive sales of non-essential items like iPads.
The iPad itself will have to convince us
Oooh, I'm in your iCal? Gosh.
Understand one thing though: I do think the iPad will be a success and I actually like the product, but I think Apple went about the presentation completely wrong. Why?
In 2007, the iPhone was presented in a rather 'dry' fashion; the shouts of amazement were left to us. The UI was so new and fascinating, they didn't have to hype it up. Remember the pins dropping on the Google map? People applauded spontaneously. It sold itself. Steve acted like this was a normal user experience and we were all standing there with our jaws on the floor.
What happened yesterday? When the picture of the tablet came up, it was not amazing. We immediately recognized the familiar iPhone interface, but now on an eerily empty screen and with huge spaces between the icons. Three years have passed, we are all used to the iPhone UI by now and other brands have shown us their take on it.
But it was being presented as if we were back in 2007 - Steve was sitting in his comfy chair just browsing away and probably expecting cheers and ooh's and aah's. What we saw however, was familiar territory. The iPhone browser, just on a bigger screen. The audience were simply not along for the ride.
And when Steve felt that - he did - he started saying things like "You have to experience it. The whole internet in your hands." Sure Steve, but we already felt that way about the iPhone. Show us something amazing. And he couldn't, actually. He came across as a hawker.
And then things went wrong. With the audience more or less lukewarm, they played this video where Jony Ive was going on about a 'magical device' and their 'most advanced technology'. That might have worked if we had been as amazed as in 2007. But now, the audience had only seen a huge iPod Touch. And instead of letting the device take center stage, they started blowing their own horn. Always a bad move.
That's where my comment about groupthink comes from. They genuinely think they have something amazing - and they probably do - but they're blind to the outsider's perspective. They probably thought we'd be as amazed as they are.
Do you think anyone involved with this presentation at Apple had the guts to say to Steve: "The audience may see this as a big iPod Touch? And then what do we say?" I doubt it. Did they do a test run for the presentation? Probably not, with all the secrecy involved. Sometimes, that backfires.
What could they have done? If the actual hands-on experience is so important, they probably should have made a bold move. Like handing out iPads to all attendees and asking them to open the browser and then watch Steve's intro on the device. That would have been wonderful. With some custom app they could then have switched off all iPads and then let Steve come up on stage. Just an idea of course, but at least with the hands-on experience at the core.
Some of the published hands-on videos did convey some of the magic. So that's why I think the device will be a success after all. There will be OS updates, more and more apps will come to the big screen. It will all turn out fine probably. But yesterday could have been a lot better.
Oooh, I'm in your iCal? Gosh.
Understand one thing though: I do think the iPad will be a success and I actually like the product, but I think Apple went about the presentation completely wrong. Why?
In 2007, the iPhone was presented in a rather 'dry' fashion; the shouts of amazement were left to us. The UI was so new and fascinating, they didn't have to hype it up. Remember the pins dropping on the Google map? People applauded spontaneously. It sold itself. Steve acted like this was a normal user experience and we were all standing there with our jaws on the floor.
What happened yesterday? When the picture of the tablet came up, it was not amazing. We immediately recognized the familiar iPhone interface, but now on an eerily empty screen and with huge spaces between the icons. Three years have passed, we are all used to the iPhone UI by now and other brands have shown us their take on it.
But it was being presented as if we were back in 2007 - Steve was sitting in his comfy chair just browsing away and probably expecting cheers and ooh's and aah's. What we saw however, was familiar territory. The iPhone browser, just on a bigger screen. The audience were simply not along for the ride.
And when Steve felt that - he did - he started saying things like "You have to experience it. The whole internet in your hands." Sure Steve, but we already felt that way about the iPhone. Show us something amazing. And he couldn't, actually. He came across as a hawker.
And then things went wrong. With the audience more or less lukewarm, they played this video where Jony Ive was going on about a 'magical device' and their 'most advanced technology'. That might have worked if we had been as amazed as in 2007. But now, the audience had only seen a huge iPod Touch. And instead of letting the device take center stage, they started blowing their own horn. Always a bad move.
That's where my comment about groupthink comes from. They genuinely think they have something amazing - and they probably do - but they're blind to the outsider's perspective. They probably thought we'd be as amazed as they are.
Do you think anyone involved with this presentation at Apple had the guts to say to Steve: "The audience may see this as a big iPod Touch? And then what do we say?" I doubt it. Did they do a test run for the presentation? Probably not, with all the secrecy involved. Sometimes, that backfires.
What could they have done? If the actual hands-on experience is so important, they probably should have made a bold move. Like handing out iPads to all attendees and asking them to open the browser and then watch Steve's intro on the device. That would have been wonderful. With some custom app they could then have switched off all iPads and then let Steve come up on stage. Just an idea of course, but at least with the hands-on experience at the core.
Some of the published hands-on videos did convey some of the magic. So that's why I think the device will be a success after all. There will be OS updates, more and more apps will come to the big screen. It will all turn out fine probably. But yesterday could have been a lot better.
That is exactly how Terry talks! He has perfected the art of talking like CEO: like he knows what he is talking about but is really just using sound bites that people have told him.
Trust me, no one inside McGraw-Hill had any inside information at all about this!
Looks like Erin Burnett will be able to continue to "smell her textbooks". As long as they're published by McGraw Hill.
That's not even slightly the point. You're under NDA. The NDA has an expiry date. Today's date < Expiry date = Shut the frack up.
Whether/how much damage you cause has nothing to do with it. Whether you break a contract you entered into willingly is the issue. The impact will be measured against you as damages awarded to the plaintiff. If you are under an NDA, it is not for you to decide whether this or that little tidbit of info one what day might be safe. When would it have been not okay for them to talk about it? Two days in advance? 5? A week? Two weeks? Where is the line in your little grey area of "doesn't materially effect the product, or the sales"? There is none. NDA = you know the rules, shut the phuk up. And holding up the Big Bad Apple is just rationalization, plain and simple.
I've heard this a number of times, and I still don't get the problem. Even if it is just a big iPhone or iPod touch, why is that a bad thing? Aren't they great products, and aren't they doing enormously well, becoming the definitive products in their sector, with demand outstripping supply? So if ppl want a bigger screen, let them have it. it's like saying a 17" MacBook Pro is just a big 13" MacBook Pro. Or a 27" iMac is just a big 20" iMac. So? Where's the bad? Are all the 17" and 27" users just wasting their money, being pretentious or whatever it is that you're charging iPad-lusters with?
Yeah, it'll cost more. Again, so what, if ppl are willing to pay for it. They are willing to buy an iPod, when you can buy a generic no-name brand MP3 player for 1/3 of the price. And iPod is still the #1 music player. Ditto iPhone. Ditto Mac. People have shown they're willing to pay for integrated, complete items that are enjoyable and a pleasure to use. Just because you might not be willing to fork out for a "big iPod", doesn't mean others won't. Apple has obviously done at least some research into the market for this (certainly more than any of the "experts" on here), and if they think they can move these things, they probably can. And if they can't, they'll figure it out quickly enough and learn from it.
Terry McGraw proves that he can't be trusted, and has jeopardized McGraw-Hill's relationship with a business partner.
His behaviour has damages McGraw-Hill's reputation as a trustworthy business partner.
It really doesn't matter if it was Apple or some other company.
Do you think that if Amazon was developing a Kindle 3 in secret to combat the iPad they would trust this CEO with product details?
Sure they may _have_ to deal with McGraw-Hill, but it doesn't mean that they'll _want_ work with them a choice partner.
Regardless if Terry knew what he was talking about or not,
McGraw's own folks now are probably p!ssed at him 'cause now they have to do PR damage control, and legal counsel is probably cursing because he probably signed an NDA, and peons from both companies just have more work to do now to make sure this doesn't happen again (although it probably will happen again)... when Presidents and CEO's shoot off their mouth, it just creates more _unnecessary_work for everyone under them as well as more work for the other side.
Companies spend $$$ to create and control market buzz and excitement etc, they don't need business partners shoot their mouth off on national tv the day before...its bad for McGraw-Hill and Apple.
If it was Steve Ballmer that he screwed over, you probably would have seen a chair thrown at him from off camera.
His behaviour has damages McGraw-Hill's reputation as a trustworthy business partner.
It really doesn't matter if it was Apple or some other company.
Do you think that if Amazon was developing a Kindle 3 in secret to combat the iPad they would trust this CEO with product details?
Sure they may _have_ to deal with McGraw-Hill, but it doesn't mean that they'll _want_ work with them a choice partner.
Regardless if Terry knew what he was talking about or not,
McGraw's own folks now are probably p!ssed at him 'cause now they have to do PR damage control, and legal counsel is probably cursing because he probably signed an NDA, and peons from both companies just have more work to do now to make sure this doesn't happen again (although it probably will happen again)... when Presidents and CEO's shoot off their mouth, it just creates more _unnecessary_work for everyone under them as well as more work for the other side.
Companies spend $$$ to create and control market buzz and excitement etc, they don't need business partners shoot their mouth off on national tv the day before...its bad for McGraw-Hill and Apple.
If it was Steve Ballmer that he screwed over, you probably would have seen a chair thrown at him from off camera.
Spot on!
Non geeks that find themselves buying tech without researching (we all know there are millions) are going to go through the realisation of the facts exactly as Eso just mentioned it in his post:
iPad equals oversized Ipod Touch, not an iPhone any way u want to see it which is not necessarily a bad thing since I agree with many that it will fit someone's needs but that definitely doesn't cover people looking to have a smaller version of a MB, this is only a bigger version of the ipod touch(and not even bigger in capacity but u know what i mean)
As for me I'll keep waiting to shell out for when they finish playing with toys and feeling they are pulling rabbits out of hats and deliver a real full functional tablet that runs OSX which I'm sure will come in the few years just as the iPhone and iPod Touch products have been upgraded.
Apple: We want a tablet that runs OSX! not an iPad that runs iPhoneOS and is not even an iPhone, also we want an update on the OS for ur actual iPhone's.
Non geeks that find themselves buying tech without researching (we all know there are millions) are going to go through the realisation of the facts exactly as Eso just mentioned it in his post:
iPad equals oversized Ipod Touch, not an iPhone any way u want to see it which is not necessarily a bad thing since I agree with many that it will fit someone's needs but that definitely doesn't cover people looking to have a smaller version of a MB, this is only a bigger version of the ipod touch(and not even bigger in capacity but u know what i mean)
As for me I'll keep waiting to shell out for when they finish playing with toys and feeling they are pulling rabbits out of hats and deliver a real full functional tablet that runs OSX which I'm sure will come in the few years just as the iPhone and iPod Touch products have been upgraded.
Apple: We want a tablet that runs OSX! not an iPad that runs iPhoneOS and is not even an iPhone, also we want an update on the OS for ur actual iPhone's.