It's one thing for people to people to be critical of Apple's handling of their current product line. But in this thread people are critical because they believe Apple would screw up a company that's on a roll. That seems more telling.
Yeah, the negativity in this forum is astounding. Whenever Apple has a success, they move the goalposts of what "success" is.
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Wrong target. It's Ive that's doing the damage. When I see a laptop where everything is soldered to the motherboard, including AFAICT, the touch ID, I conclude function has gone bye-byes. A computer where any damage to what effectively is the 'On' switch needs a new motherboard including the SSD, is design gone mad.
I've been a Mac user since the early 90s and if Windows wasn't such a pos, I'd be looking seriously at jumping ship.
It's less Windows and more the OEMS, in my opinion. If Microsoft did a pure-Windows, non-touch pro notebook, with a large trackpad, that would be tempting.
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Steve knew that a tight focus on a few products enabled Apple to get the most out of the products. Apple's current approach to encompass so many different things at once, reminds me of Microsoft. Spreading into the car manufacturing industry is by far the most ludicrous idea Apple's ever had. I wouldn't mind if all the products were up and running and running well, but quite frankly, nobody can deny that Apple's quality standards have slipped, in software and in hardware development. If a company tries to do too much at once, it may fail.
While at it, here are some more ideas for Apple: cow milking is an industry that may need an Apple product, or toilet seats, or false news generators (although the latter would at least be in the field that Apple used to be in, before it became a bank, a streaming service, and faulty software developer.
Sigh.
I've loved Apple. I hate what it has become.
Honestly, I don't think their quality has slipped. We're all just used to Apple products.
In the days of the original iPhone, if Safari crashed on your phone, so what? You had the only phone which had access to the full internet, not the shoddy mobile "baby internet". Now, it's a serious bug, because all the competitors' products have access to the full internet, as well.
My mother in law's laptop stopped connecting to the internet. I troubleshooted for it. It was a Toshiba, and it connected to their Wifi, but not the internet. After a quick Google (from my Mac), I learned that one of the automatic Windows 10 updates had corrupted one of the Toshiba's drivers. I thought I would download the driver on my Mac and send it across via Bluetooth. But trying to find the make of the laptop, or even it's serial number was damn near impossible. Even searching for "serial number" in Cortana didn't help. Trying to find the make of the machine to download the appropriate driver was a half an hour headache which, in the end, I gave up with. A million miles away from the experience you get with a Mac.
Last thought is: If the Watch and the Apple TV became true game changing products (I'm talking a Watch on nearly every wrist and a TV in nearly every living room) then I think we'd have more confidence in Apple.
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Ironically, we have others stating Apple doesn't innovate enough, and my personal favourite, that the current iPhone and Apple Watch are failures/
Good luck my friend. The narrative people have in their heads here allows them to ignore facts like Apple Pay's 500% YoY growth, Apple Watch being #2 in watch revenue (second only to Rolex) and iPhone grabbing between 90%-100% of the smartphone industry profits every year.
The fact Apple makes more money from iPhone than any other brand, despite the other brands getting an OS + ecosystem
for free while Apple pays to develop + maintain theirs is staggering.
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The more stories I read, the more I'm starting to think deep down in reality, those running Apple, without Steve simply don't know what to do.
There is a mix of, what would Steve have done still floating about I'm sure, but in reality they are just buffing, and polishing his creations or ideas.
They are simply lacking the visionary figure.
You simply cannot replace such a person.
Like Elon Musc and Tesla etc.
If he died tomorrow, sure others can follow on what he's started, but he has gone.
I just feel Apple really is adrift in the sea in an amazing ship, and honestly simply don't know which way to go.
They need a new Steve with a new vision.
The problem is, they would never let a new guy into the role.
Steve only came back to save them as he was the founder and they knew what they were getting.
Right now I can't see how they are going to move forward.
It's like someone very rich, that COULD do so much, but just has no dramatic imagination to boldly more forward.
It's a shame.
I disagree. They do have a vision for personal technology. Tim Cook even stood on stage and talked everyone through it starting with the iMac and ending with the Apple Watch. Google has never done this, nor has Microsoft or Samsung.
They know what a Mac is, and what they want it to be. No convertibles, 2-in-1s, touch screens, even though this would silence a lot of the haters and would sell a lot of products.
They haven't just thrown a retina display on a MacBook Air or released a faster MacBook Pro, but rather seem to have pushed products further forward. They seem to be working towards a use-case with laptops where you charge them at night and they last all day.
They want a wireless future. The best selling smartphone (iPhone) no longer has a headphone jack. One of the leading headphone brands (Beats) is pushing wireless headphones. This means competing headphone companies will push their wireless offerings and fill every niche price point.
They have said what they want the TV experience to be and are working to build it.
In which category which Apple competes in is another company leading the way and Apple trying to "keep up"? The reason smartphones now have mobile payments, fingerprint scanners and insanely great cameras is Apple chose to focus on these areas with iPhone.
