MXC is fundamentally flawed because it is built around ACH, which is the whole pitch because it frees merchants from credit card fees. MXC assumes absolutely no liability (great for MXC, terrible for consumers) in the event of a breach. It sounds good to investors, but it is the single important issue as to why MXC is going to crash and burn, and, ultimately, no amount of merchant enrollment volume will save MXC from this reality.
With all due respect, Mr. Davidson, if even the NSA cannot protect against unauthorized data proliferation, it is pathological to assume that MXC has a better security apparatus. Credit card companies and banks have a - very real and immediate - financial interest in protecting against unauthorized access to their systems, yet they still deal with thousands of cases of fraud daily. The reason the credit card companies charge 2-3% is to partially provide the merchant and customers protection from fraud. But MXC has deemed this fee unnecessary and you. have. made. the. wrong. choice.
It isn't about speed of payment, it isn't about the usage of QR codes, it isn't about the participation of big merchants, it isn't about easier loyalty programs or coupons, it isn't about MXC's unfortunate hacking event, it isn't (really) even about saving data in the cloud (my butt)... it is about the core usage of ACH and we both know that isn't something MXC can fix without abandoning the entire product. No amount of marketing or incentives or perks will dissuade me otherwise.