Meta is in a "very deep, philosophical competition" with Apple over the future of technology and the metaverse, the social network's CEO Mark Zuckerberg told employees in an internal meeting last month, reported by
The Verge.
It's no secret Meta and Apple have been competitors for several years, with the rivalry ramping up in recent years over privacy and the different approaches to user tracking. The competition is expected to heat up as both companies take seemingly different approaches to the "metaverse" and AR/VR. While Meta has begun its journey into the "metaverse," revealing its vision for the future of the internet and releasing accompanying VR headsets, Apple has yet to make a big entrance into the AR/VR space.
That is all set to change, however, as Apple is
nearing the launch of its first AR/VR headset for early next year. Responding to a question from an employee over how Apple's launch of an AR/VR headset could impact Meta's plan, Zuckerberg responded by saying it's "pretty clear that Apple is going to be a competitor for us." Zuckerberg continued, saying the competition will go beyond simply offering the best AR/VR hardware and will also play out "philosophically."
This is a competition of "ideas," Zuckerberg went on to claim in the June 30 meeting. Apple believes in "doing everything themselves and tightly integrating that to build a better consumer experience," he said. On the other hand, Meta sees the need for a "larger ecosystem to exist."
Zuckerberg admits, however, that it's unclear whether a "closed ecosystem," which he claims Apple to have, or an open ecosystem from Meta, would be better suited for the metaverse.
Zuckerberg said that Meta's north star should be, and is, whether it will be able to get over a billion people into the metaverse, shopping and spending hundreds of dollars in digital commerce.
Wrapping up his response to the question, Zuckerberg summed up Meta's competition with Apple as going beyond simply the metaverse but also the future of the internet as a whole.
You can learn more about Apple's AR/VR plans by visiting our
comprehensive roundup.
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Meta Is in a 'Very Deep, Philosophical Competition' With Apple Over the Metaverse, Says Mark Zuckerberg