Step 1: Release a defective product selling millions
Step 2: Profit
Step 3: Deny defective produce is defective
Step 4: Profit again
Step 5: Release an "upgraded" version selling millions
Step 6: Even more profit
Step 2: Profit
Step 3: Deny defective produce is defective
Step 4: Profit again
Step 5: Release an "upgraded" version selling millions
Step 6: Even more profit