Well exactly.
A corporate/enterprise software vendor masquerading as a home/consumer vendor.
"but don't forget Microsoft cares about the people with cash first... big businesses."
There's no doubt about that. It shows.
I'll say this again, I love Apple products, but you're fooling yourself if you think ANY publicly traded company thinks of anyone before they think of their shareholders.
Good customer service is a means to an end; it's not their primary purpose.