You guys are so blinded by your own emotional attachment to Apple and its products that you have completely lost the ability to actually look at things and use your brains to come to a logical conclusion. The fanboyism on this site has gotten so bad I hardly ever even post anymore.
The new surface is awesome. There. I said it. Good battery life, gorgeous design, the keyboard smart-cover (BACKLIT!) is fantastic, it's got a full feature set, and it's not terribly expensive for what it does.
Now I'm not saying that the iPad is a piece of crap, not by a long shot. They're EXCELLENT toys, and pretty useful tools. The difference is that the Surface is a great tool, and a pretty cool toy. The focus of the device is different, that's all... and in the focus being different, they've solved practically every gripe I have about the iPad. USB drives? Check. Memory cards? Check. File management? Check. These are extremely basic things that a great many users need as a TOOL that most Apple customers don't need because for them the iPad is a TOY.
It's OK to have toys. I have plenty of them. Fun is important. ...but I never bought an iPad because I just couldn't think of any real reason to have one - I have other toys that fill its shoes adequately, and it didn't bring much of anything to the tool department that I needed and a Laptop couldn't fill. ...but the surface? I'm actually thinking about getting one of those.
I agree on many counts. I think Microsoft is getting there with Surface; it checks all the right boxes. And the OS is innovative: it looks NOTHING like iOS. I think, at the very least, it is worth a look to see if it's for me. However, the 16:9 screen may be a deal breaker, as I prefer the iPad's 4:3 setup. And the iPad's app ecosystem just cannot be underestimated.
If I get one, it'd really be for me and me only, where the iPad would be more of a family device (missing user accounts be damned). So Microsoft is trying to reach a different kind of user: power/ semi advanced users that want that one device to rule them all. I'll be checking it out more closely, now that I'm somewhat disillusioned with iOS new stylistic direction (aesthetics are #1 for me).