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Rogifan

macrumors Penryn
Nov 14, 2011
24,142
31,197
What is the ultimate mobile device? A phone in a magnesium chassis with the word Surface on it?
 

Mildredop

macrumors 68020
Oct 14, 2013
2,478
1,510
The "Ultimate Mobile Device" had already been invented, and MS is out of the game for good.

Unless he's referring to implants, that are far away in the future.

There's no way the ultimate mobile device has been invented yet. And just because MS failed once, doesn't mean they can't try again.
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With the love the Surface Studio is getting and the more "universal" OS that Windows is becoming makes me wonder if Microsoft isn't the sleeping giant. While Google and Apple are going after each other, Microsoft could be getting their crap together and really turn the market on its ear. Time will tell.

Whilst I hope this is true (because Apple need some proper competition) I think it's apps that are king. And without apps, people won't buy it. But without customers, developers won't develop for it.
 
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62tele

macrumors 6502a
Apr 11, 2010
739
674
Where is all this love for Surface and Surface Studio among the masses? They don't appear to be selling in mass numbers and the Studio is an expensive niche device. It won't drive smartphone sales.
Younger folks use their mobile device (phone) for much of their computing needs. No one is truly wedded to a home PC system or a tablet anymore. Macs don't drive smartphone sales although perhaps the reverse is true to some extent. Chromebooks aren't driving Androids sales.
The MS device, if successful, will have to come from truly groundbreaking innovation and that isn't Windows 10 or a pull out keyboard.
Oh yeah, let's wait for Satya Nadella to revolutionize a single product category or an entire industry before we call him the new Steve Jobs.
 
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Pilgrim1099

Suspended
Apr 30, 2008
1,109
602
From the Midwest to the Northeast
The "Ultimate Mobile Device" had already been invented, and MS is out of the game for good.

Unless he's referring to implants, that are far away in the future.

Read the article again. They're NOT out of the game. Jealous much because of their praise for the Surface Studio PC making Apple look like fools?

I warned some people here NOT to underestimate Satya Nadella. LOOK what he's pulled off with the newest PC. If I had $3,000, I would buy that computer over the stupid Macbook Pro with Touch Bar.

Point being, Microsoft is not out of the game. The company is too big to go away. If I suspect what they pulled off with the new PC, I think their new mobile device may have a similar form factor with likely Surface Pen compatibility, as an option. I also believe their new mobile phone may be compatibile with the HoloLens in the future or other cheaper AR/VR units.

Apple's approach with AR using the iphone was DEAD. DEAD. DEAD. OBVIOUS. I saw that coming. Anyone with a 5 year old brain could see through Tim's lies. The use of AR with the phone is not even new nor revolutionary. It's been around for several years.
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Oh yeah, let's wait for Satya Nadella to revolutionize a single product category or an entire industry before we call him the new Steve Jobs.

Was Tim Cook able to do that? NO.
 

Pakaku

macrumors 68040
Aug 29, 2009
3,138
4,447
I'd consider one if it fits my music needs. High storage, great sound chip, and support for starred playlists if not being able to get iTunes to cooperate with it.
 

Pilgrim1099

Suspended
Apr 30, 2008
1,109
602
From the Midwest to the Northeast
Like, not at all? Microsoft the failed hardware company in the name of Nokia can't continue to be in the phone market, first they need to get back into the phone market. And the opportunity for this has forever closed as free Android became the de facto standard for non-iPhones. Without a phoneOS you can't have a tabletOS and you're out of touch with touch-based apps altogether. Windows 8, 8.1 and 10 are failed attempts to come into the market from the last possible angle. Microsoft is a software company which gives away its most important software for free, in hope people will use it and developers will take notice, but it doesn't work. People stay on Windows 7 and fight off unwanted forced Windows 10 upgrades. More and more people find they don't need a (new) PC anymore and the first generation is born with smartphones in their hands. PC sales have now been declining for eight consecutive quarters and no new form factor will reverse the trend to ever greater irrelevancy.

Desktop Operating System Market Share

Surface Studio says " Hi. Where's your latest iMac that's supposed to be me? ".

Surface_Studio_TechSpecs_2_HeroFullBleed_V2.jpg

microsoft-surfacestudio-3_674_1caf7.jpg
 

Stella

macrumors G3
Apr 21, 2003
8,838
6,341
Canada
With apple stagnating in its quest for ever thinner and lighter - Microsoft have an opportunity here.

The Surface studio is a touch screen implemented correctly - great innovation. All apple can respond is - 'can't be done'.

If Microsoft can carry on this innovation in new smartphones - then don't count them out.
 

gixxerfool

macrumors 65816
Jun 7, 2008
1,087
786
Whilst I hope this is true (because Apple need some proper competition) I think it's apps that are king. And without apps, people won't buy it. But without customers, developers won't develop for it.
Agreed. I'm thinking that may be part of the master plan.

1) Cut all the devices not working for them.
2) Develop an OS that will work for desktop, mobile and game console. Devices that are working for them.
3) Allow developers to make one app for any device.
4) Build library of apps.
5) drop new phone and hit the ground running.
 

evoga

macrumors regular
Sep 9, 2014
114
50
Can't wait to see it. And windows phone central explained how their strategy is different to other mobile companies so it will be interesting to see if it works.
 

djcerla

macrumors 68020
Apr 23, 2015
2,310
11,991
Italy
Read the article again. They're NOT out of the game. Jealous much because of their praise for the Surface Studio PC making Apple look like fools?

I warned some people here NOT to underestimate Satya Nadella. LOOK what he's pulled off with the newest PC. If I had $3,000, I would buy that computer over the stupid Macbook Pro with Touch Bar.

1) Surface Studio is not a mobile device so it's you the one who should read the article again in the first place
2) Surface Studio may have been acclaimed by tech press, but it's a flop just like the rest of Microsoft PC offering. It's a super-tiny niche machine at best, with an absurd price that will not translate in a good resale value.
3) as far as commercial success goes, the MBP you bash is the best selling PC by far and away, despite the high price, overtaking the entire Surface lineup 1.5 years sales in just 2 weeks.
 
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rgeneral

macrumors 6502
Dec 2, 2012
400
1,480
With Microsoft gaining momentum, i wonder if Google and Apple will join forces one day again.
 

rgeneral

macrumors 6502
Dec 2, 2012
400
1,480
In what way is it a flop? Is it even on sale yet?

i am not saying it is a flop. That said, do you wonder why Microsoft never tells us how many surface units were sold. It is like the apple watch. If it is selling very well, i would say MS would be telling you they sold 100 million units. Overall, i believe they are not really making money on them. They are rushing everyone to their cloud in order to lock them in. the surface is a just a tool to do that. They have a monopoly on office. it is very simple. you buy surface you get a free subscription until one day they change their mind. Now they can charge you.
 

satchmo

macrumors 601
Aug 6, 2008
4,974
5,627
Canada
With the love the Surface Studio is getting and the more "universal" OS that Windows is becoming makes me wonder if Microsoft isn't the sleeping giant. While Google and Apple are going after each other, Microsoft could be getting their crap together and really turn the market on its ear. Time will tell.

The only truly non-universal OS is Apple.
Google plays pretty nice with most...well maybe not as nice with Windows.
 

thejadedmonkey

macrumors G3
May 28, 2005
9,182
3,338
Pennsylvania
With the love the Surface Studio is getting and the more "universal" OS that Windows is becoming makes me wonder if Microsoft isn't the sleeping giant. While Google and Apple are going after each other, Microsoft could be getting their crap together and really turn the market on its ear. Time will tell.
Basically image Windows 10, without photoshop or any business apps. That's what it is on the phone. I used Windows Phone, left because of the lack of apps, got an iPhone SE, and just got rid of it for my old Windows Phone. Sure it's lacking app, but it doesn't have random bugs like "slide to answer" not always sliding, or the lift to turn on feature that turns the screen on when it's sitting on my desk. Let alone Siri who thinks my most frequently used app at home is for Waste Management. Seriously, if you look beyond the apps there's a whole lot of WTF moments in the iPhone that Windows 10 doesn't have.

2) Surface Studio may have been acclaimed by tech press, but it's a flop just like the rest of Microsoft PC offering. It's a super-tiny niche machine at best, with an absurd price that will not translate in a good resale value.
I mean, most of the executives and management at my company have switched from a hodgepodge of devices to Surface Pro's or Surface Book's, the exception being the marketing director who has an iMac... and has told me that her next computer might be a Surface Studio. What a flop.
 

djcerla

macrumors 68020
Apr 23, 2015
2,310
11,991
Italy
I mean, most of the executives and management at my company have switched from a hodgepodge of devices to Surface Pro's or Surface Book's, the exception being the marketing director who has an iMac... and has told me that her next computer might be a Surface Studio. What a flop.

Yes they have indeed managed to sell more than 3 units.

This does not mean something like the Surface Book, or the Surface Studio, is less of a flop.

MBP initial 5 days of sales surpassed one year of combined Surface products sales; that's the difference between a runaway hit and a flop.

macbook-pro-2016-slice-intelligence.jpg
 
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pika2000

Suspended
Jun 22, 2007
5,587
4,902
Microsoft already has the ultimate "phone," they're running iOS/Android. Nearly all the major Microsoft services are available on these platforms, and one can argue that Microsoft best mobile apps are on iPhone.

People that only think Microsoft wanting to be its own platform doesn't even know Satya. Satya wants Microsoft to be on all platforms (Office on Android, embracing open source, etc).

Let's read what he said again.
"Therefore [with Nokia assets], we stopped doing things that were me-too and started doing things, even if they are today very sub-scale, to be very focused on a specific set of customers who need a specific set of capabilities that are differentiated and that we can do a good job of."
It's obvious. If Microsoft is going to release a phone, it will be an enterprise focus phone (just like the recent HP one). It won't be targeted towards the consumers as they know they won't be able to compete with the $200 Chinese phones (that are very good nowadays), nor the $700 iPhones and Galaxies (strong existing brand power). And they don't have to. Cortana, OneDrive, Skype, Office, all core Microsoft competencies are available on iOS and Android. Instead of meddling with consumer mobile, Microsoft is moving forward with holographic UI (hololens).

The Surface line is marketing, and it is successful in pushing up Microsoft as a brand.

And it's getting pointless comparing Microsoft to Apple. Not only they both are different companies with different business model, they are betting on different things.
 

Nick11Mac

macrumors 6502
Jan 20, 2011
352
299
California
MacRumors reported "Apple's 10th anniversary iPhone, which is expected to feature a major redesign with a glass body and edge-to-edge OLED display that integrates a Touch ID sensor and front-facing camera, is expected to arrive in September 2017."

Arguably the 8 will be a strong player for upcoming "ultimate mobile device" wars. Stay tuned.
 
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