You know that Arnie's internal computer graphics in Terminator are borrowed from an Apple II program? its either a hex editor or disk editor,its been a while
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Microsoft 'Cool' and New Apple Ad Campaign
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You know that Arnie's internal computer graphics in Terminator are borrowed from an Apple II program? its either a hex editor or disk editor,its been a while
I think Apple's understated advertising is what helps make them 'cool' in the public's mind. Once you start explaning to people all of the reasons that you're so cool... you're no longer cool anymore.
Re: iPod on ER
I dunno about E.R. but Scrubs on Thursday night, a guy was listening to an iPod before he went to work. Also, the new show "Happy Family" the guy is a dentist and keeps his schedule on iCal, and they showed the screen.Originally posted by trusso
Did anyone see ER on thursday? Carter was listening to an iPod!
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Where is excitement even going to their website?
I just like the whole Apple experience vs rest of the computer industry. Even look at the microsoft website Microsoft
First thing I noticed is "Protect Your PC", is that a cool thing to worry about protecting my pc all the time than any work get done?
On the other hand, MacBU's Mactopia is much better than their main site.
I just like the whole Apple experience vs rest of the computer industry. Even look at the microsoft website Microsoft
First thing I noticed is "Protect Your PC", is that a cool thing to worry about protecting my pc all the time than any work get done?
On the other hand, MacBU's Mactopia is much better than their main site.
Re: Re: good news
Apple sucks at advertising. Sure, they produce award winning, cutting edge stuff that gets them noticed but it doesn't sell Macs.
Take Apple's G5 ad. Sure, it tells people it's the world's fastest PC but what good does that do for all the Wintel users who think Macs are way overpriced, have no available software, can't connect to the Internet or are not compatible with PCs?
How I'd love to see spots touting the many Mac advantages and ones to sipel the myths about Macs but we never get them.
Seems all they do is waste money preaching to the faithful.
Originally posted by madrobby
Go to this page to view some famous apple tv ads... (Quote: "1984 - the first Macintosh commercial, winner of many awards, and generally acknowledged to be the best commercial of all time.)
Not too good at advertising?
Apple sucks at advertising. Sure, they produce award winning, cutting edge stuff that gets them noticed but it doesn't sell Macs.
Take Apple's G5 ad. Sure, it tells people it's the world's fastest PC but what good does that do for all the Wintel users who think Macs are way overpriced, have no available software, can't connect to the Internet or are not compatible with PCs?
How I'd love to see spots touting the many Mac advantages and ones to sipel the myths about Macs but we never get them.
Seems all they do is waste money preaching to the faithful.
I have been thinking about this for some time. While the 20th anniversary of Apple may have already come, and been celebrated, the 20th anniversary of the Macintosh is still upon us...
Remember the "sacred commercial"
"Today, we celebrate the first glorious anniversary of the Information Purification Directives. We have created, for the first time in all history, a garden of pure ideology. Where each worker may bloom secure from the pests of contradictory and confusing truths. Our Unification of Thoughts is more powerful a weapon than any fleet or army on earth. We are one people, with one will, one resolve, one cause. Our enemies shall talk themselves to death and we will bury them with their own confusion. We shall prevail!
Here's the part that makes me itch with unquenchable anticipation... Only a couple more months!!!!!
Attachments
Re: iPod on ER
Yes. I saw that. Would have been cool to see an ipod commercial right afterward....
Originally posted by trusso
Did anyone see ER on thursday? Carter was listening to an iPod!
Yes. I saw that. Would have been cool to see an ipod commercial right afterward....
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Re: iPod on ER
Like others above, I saw it too. First Scubs guy had one while crusing through the hospital. Then John Carter had his on the bus/train ride to work and then a few times while on the truck in Africa (or where ever it was). Too bad it wasn't a new one but that really doesn't matter.
Originally posted by trusso
Did anyone see ER on thursday? Carter was listening to an iPod!
Like others above, I saw it too. First Scubs guy had one while crusing through the hospital. Then John Carter had his on the bus/train ride to work and then a few times while on the truck in Africa (or where ever it was). Too bad it wasn't a new one but that really doesn't matter.
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The problem with the timing of the Superbowl, and also of MWSF, is that they occur right after the holiday buying season. January has to be the worst time to introduce new products. The rumor is that iBooks with a new form factor are going to be introduced by December. I would expect then, that those would be the centerpiece of the rumored upcoming ad campaign, since no other products except the XServe are really due for an upgrade between now and December. If the new iBooks involve a new color scheme, it's possible maybe the other "consumer" level products: eMacs, iMacs, and iPods, also get the same color scheme (but not necessarily any actual hardware improvements). That would make a nifty basis for an ad campaign, I think.
Re: Re: Re: good news
Uhhhh...the market for the G5 *is* the faithful. Keep in mind that the market for the G5s are professionals. These are people who really just want to know if the G5 will, for example, render an animation or apply a video effect faster than a comparably-priced Wintel machine.
As far as the consumer-level products, Apple will always compete on features, not price. The computer industry is a commodity market, and no one besides Dell and Apple are making any money. Dell does it by keeping their production costs low. Apple does it by innovating and creating greater willingness to pay for its products.
The innovation strategy coupled with a "coolness factor" ad campaign has obviously been a smashing success with the iPod, which is a purely consumer-level product. I think Apple has had a hard time translating this strategy to the iMac, a product with a similar "coolness factor", because the iMacs cost about 3 or 4 times what an iPod does. I think that maybe the next big push will be with the iBook, since that only costs twice as much as the iPod.
I think if Apple comes up with a hip new design for the iBook and adds a DVD player to the $999 model, they'd have a very appealing product for the holiday season. Could you find a clunky, cheapo, laptop for $800 somewhere? Sure, but the iPod has proven that people are willing to pay a couple hundred dollars more for a sleeker form factor and also for "ease of use".
Uhhhh...the market for the G5 *is* the faithful. Keep in mind that the market for the G5s are professionals. These are people who really just want to know if the G5 will, for example, render an animation or apply a video effect faster than a comparably-priced Wintel machine.
As far as the consumer-level products, Apple will always compete on features, not price. The computer industry is a commodity market, and no one besides Dell and Apple are making any money. Dell does it by keeping their production costs low. Apple does it by innovating and creating greater willingness to pay for its products.
The innovation strategy coupled with a "coolness factor" ad campaign has obviously been a smashing success with the iPod, which is a purely consumer-level product. I think Apple has had a hard time translating this strategy to the iMac, a product with a similar "coolness factor", because the iMacs cost about 3 or 4 times what an iPod does. I think that maybe the next big push will be with the iBook, since that only costs twice as much as the iPod.
I think if Apple comes up with a hip new design for the iBook and adds a DVD player to the $999 model, they'd have a very appealing product for the holiday season. Could you find a clunky, cheapo, laptop for $800 somewhere? Sure, but the iPod has proven that people are willing to pay a couple hundred dollars more for a sleeker form factor and also for "ease of use".
Re: iPod on ER
Well of course he was... afterall, he played S.J. in that movie TNT made.
-ic
Originally posted by trusso
Did anyone see ER on thursday? Carter was listening to an iPod!
Well of course he was... afterall, he played S.J. in that movie TNT made.
-ic
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that's weird
I saw the Season 3 preview of 24 on the Fox website, and in it were 17inchers, G5s and iMacs.
No Windoze
I saw the Season 3 preview of 24 on the Fox website, and in it were 17inchers, G5s and iMacs.
No Windoze
Apple Commercials
My favorite Apple commercial was "CROWD". The one where the guy is trying to give a presentation to an auditorium full of people and he can't get the presentation going. Priceless commercial.
Fast Forward 2003/2004.
Same commercial, but he mentions he's using WinXP and must have a virus/worm!
Other favorites: "The Visitor" and "Nightmare After"
My favorite Apple commercial was "CROWD". The one where the guy is trying to give a presentation to an auditorium full of people and he can't get the presentation going. Priceless commercial.
Fast Forward 2003/2004.
Same commercial, but he mentions he's using WinXP and must have a virus/worm!
Other favorites: "The Visitor" and "Nightmare After"
You know what...
i fail to see how SOFTWARE could ever be cool enough to generate actual impulse-buying interst. After all, what makes Apple cool is the iPod and G5 and the Powerbook and the iMac... not the iTMS or iCal or iMovie.
WOOOOWWWWWWWWWW !!!!!!!!!!!!
Look at that !!! It's Windows Media Center Edition 2004 !!!!!
Holy crap i have to get that right now !!!
i fail to see how SOFTWARE could ever be cool enough to generate actual impulse-buying interst. After all, what makes Apple cool is the iPod and G5 and the Powerbook and the iMac... not the iTMS or iCal or iMovie.
WOOOOWWWWWWWWWW !!!!!!!!!!!!
Look at that !!! It's Windows Media Center Edition 2004 !!!!!
Holy crap i have to get that right now !!!
I hate to be a downer, but I don't think anyone has commented on this yet: Microsoft "promoting" it's products has the "side effect" [skepticism] of removing Macs.
I could be wrong, but Apple has a long tradition of not paying for product placement: the Apple stuff we see in movies and on TV was voluntarily put there. Any company paying money for their stuff to be used instead would mean less Apple stuff placed.
This seems especially likely since 24 and CSI are both shows (as far as my watching goes) that show villains with Windows PCs and good guys with Macs.
This is cultural warfare no matter how you slice it: Microsoft has plenty of money and influence to eradicate Macs in high profile media.
Unless Apple breaks its tradition and starts paying for spots, "Spot the Mac" could become a really slow drinking game.
I could be wrong, but Apple has a long tradition of not paying for product placement: the Apple stuff we see in movies and on TV was voluntarily put there. Any company paying money for their stuff to be used instead would mean less Apple stuff placed.
This seems especially likely since 24 and CSI are both shows (as far as my watching goes) that show villains with Windows PCs and good guys with Macs.
This is cultural warfare no matter how you slice it: Microsoft has plenty of money and influence to eradicate Macs in high profile media.
Unless Apple breaks its tradition and starts paying for spots, "Spot the Mac" could become a really slow drinking game.
blech
As I was reading the article and came to "Microsoft in typical fashion will..." I expected it to say "copy Apple" not "set off a new round of print and online advertisements for its Media Center Edition". pffffffff
As I was reading the article and came to "Microsoft in typical fashion will..." I expected it to say "copy Apple" not "set off a new round of print and online advertisements for its Media Center Edition". pffffffff
Re: Re: iPod on ER
I was wondering if anyone else thought of that!
Originally posted by Iconocat
Well of course he was... afterall, he played S.J. in that movie TNT made.
-ic
I was wondering if anyone else thought of that!
Re: Re: iPod on ER
Speaking of Scrubs, I read an article about how they're using all Apple computers and Final Cut Pro to produce that show. Here's the link:
http://story.news.yahoo.com/news?tm...1002/tc_mc/nbcsscrubsadoptsanallapplesolution
Speaking of Scrubs, I read an article about how they're using all Apple computers and Final Cut Pro to produce that show. Here's the link:
http://story.news.yahoo.com/news?tm...1002/tc_mc/nbcsscrubsadoptsanallapplesolution
Here comes Panther, iBooks, ITMS for Windows!
Apple's ads although not as hard hitting as most fans wish, they do get noticed. I think anyone with eyes can see that Apple's hardware is the best looking stuff on the market. There is some momentum right now with laptop sales and with new iBooks very near (rumor has it something of a new look) the release of ITMS for the other 95% of the world and Panther to satisfied the we X users this fall looks like a potentially profitable and enjoyable time.
Apple's ads although not as hard hitting as most fans wish, they do get noticed. I think anyone with eyes can see that Apple's hardware is the best looking stuff on the market. There is some momentum right now with laptop sales and with new iBooks very near (rumor has it something of a new look) the release of ITMS for the other 95% of the world and Panther to satisfied the we X users this fall looks like a potentially profitable and enjoyable time.
20th Anniversary Mac
When it comes to Apple making a statement of what Apple Computer is all about, their 20th Anniversary Macintosh video was probably one of their best.
When it comes to Apple making a statement of what Apple Computer is all about, their 20th Anniversary Macintosh video was probably one of their best.
holiday season ad campaign? thank goodness...
thank goodness i'm reading this apple news source. I never would have thought apple would have an ad campaign for the holidays.
td
thank goodness i'm reading this apple news source. I never would have thought apple would have an ad campaign for the holidays.
td
Re: Here comes Panther, iBooks, ITMS for Windows!
My Civics class teacher put up a full-spread ad that was in the newspaper. It happened to be the "Big and Small" ad for the 12" and 17" Powerbooks.